Are Automakers Ignoring Two Key Growth Opportunities?
The auto industry has used the Internet to educate, and sell to, consumers for over 15 years. But two underserved North American markets could provide previously-untapped brand loyalty and sales growth.
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Holiday Shopping Snapshot: Europe
How effectively are Black Friday, Cyber Monday and other U.S.-created holiday sales events spreading in European markets? A closer look, from one of our experts.
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Exclusive Black Friday E-Book Now Available
"The Secret Language of Boosting Holiday Sales" reveals how companies can gain a powerful competitive edge during the holidays.
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Singles Day Is Coming
Last year, Chinese shoppers spent $9 billion in one day. Nov. 11—the world’s largest online shopping day—is nearly here. Can your company get a piece of the action?
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Why Website Localisation Should Transcend Translation
Ideally, website content should be unique and relevant to its target market. Here are five ways custom localizations generate powerful results in international markets.
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Let’s Get Lexical
Most times, one Spanish website can effectively serve every Spanish audience. But in some cases, subtle linguistic differences can greatly impact conversion and revenue.
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Why URL Optimisation Matters For Global Markets
For years, SEO experts have touted URL optimisation as a best practice. Learn how this ethos applies to localised content on international websites-and how it boosts conversion rates and revenue.
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Three Critical Ingredients To Make Your Global Sites Succeed
Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organisations-after all, they performed their due diligence and launched a localised website in the market's preferred language. What went wrong?
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Empowering Users Is Key to Improving Global Site Conversions and Value
How can companies effectively inform international customers that a localised version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.
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To Go Across the Globe, You Must Go Across All Screens
Global smartphone adoption is skyrocketing. What's the smartest way to ensure that a company's localised content displays accurately across all digital channels?
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E-commerce Experiences Double-Digit Growth As More Online Retailers ‘Go Global’
Retailers say up to 30% of their online revenue now hails from global customers. Learn how to make localised domestic and international retail sites a success for your organisation.
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Companies Get Results With Mobile Sites for U.S. Hispanics
Discover how Spanish-language mobile websites boosts traffic, engagement and revenue for companies in several industries. Is your company ignoring a thriving opportunity.
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Smartphones: The Secret Weapon for Winning Global Consumers
M-commerce is outpacing traditional e-commerce by three-to-one. If your expanding organisation neglects the mobile web, it's missing where the action is. Here's a primer.
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Luxury E-Commerce: 4 Top Emerging Markets for Expanding Brands (Part 2)
Luxury e-commerce sales will reach $21 billion by 2020. Discover four markets that are largely untapped by the online luxury industry, and a have demonstrated appetite for online shopping.
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Luxury E-Commerce: 4 Top Emerging Markets for Expanding Brands (Part 1)
Luxury e-commerce sales will reach $21 billion by 2020. Discover four markets that are largely untapped by the online luxury industry, and a have demonstrated appetite for online shopping.
Read the article » 4 MIN READ
Five Critical Ingredients for Successfully Launching a Global E-Commerce Site
Here a few tips to consider when expanding your online business to new markets, communicating with international customers, and fulfilling their cross-border orders.
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