U.S. Hispanics are vacationing more than ever ... and are increasingly travelling by air to reach their holiday destinations.
This creates a compelling opportunity for airlines, especially those hungry to engage this influential market with Spanish-language mobile sites. About 75% of Hispanics speak Spanish at home, and many prefer to transact in Spanish via their mobile devices.
MotionPoint-a global technology solutions company that powers new market growth for clients though the use of intelligent applications, big data, and expert services to localize, translate and optimise websites-recently helped JetBlue do just that. JetBlue experienced a stratospheric surge in mobile traffic, conversion and revenue.
Learn more in this infographic:
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A longtime MotionPointer, Chris Hutchins is fascinated by trends in language, culture and digital commerce. His great passion is fusing fantastic research and writing into relevant, high-value content for prospects and customers. Chris majored in print journalism at Western Kentucky University. He sometimes writes video games, transmedia entertainment experiences, and novels.
MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.
Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.