U.S. Hispanics are vacationing more than ever ... and are increasingly travelling by air to reach their holiday destinations.
This creates a compelling opportunity for airlines, especially those hungry to engage this influential market with Spanish-language mobile sites. About 75% of Hispanics speak Spanish at home, and many prefer to transact in Spanish via their mobile devices.
MotionPoint-a global technology solutions company that powers new market growth for clients though the use of intelligent applications, big data, and expert services to localize, translate and optimise websites-recently helped JetBlue do just that. JetBlue experienced a stratospheric surge in mobile traffic, conversion and revenue.
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