For years, SEO experts have touted URL optimisation as a best practice. Learn how this ethos applies to localised content on international websites-and how it boosts conversion rates and revenue.
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Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organisations-after all, they performed their due diligence and launched a localised website in the market's preferred language. What went wrong?
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How can companies effectively inform international customers that a localised version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.
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Global smartphone adoption is skyrocketing. What's the smartest way to ensure that a company's localised content displays accurately across all digital channels?
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Retailers say up to 30% of their online revenue now hails from global customers. Learn how to make localised domestic and international retail sites a success for your organisation.
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Discover how Spanish-language mobile websites boosts traffic, engagement and revenue for companies in several industries. Is your company ignoring a thriving opportunity.
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M-commerce is outpacing traditional e-commerce by three-to-one. If your expanding organisation neglects the mobile web, it's missing where the action is. Here's a primer.
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Luxury e-commerce sales will reach $21 billion by 2020. Discover four markets that are largely untapped by the online luxury industry, and a have demonstrated appetite for online shopping.
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Luxury e-commerce sales will reach $21 billion by 2020. Discover four markets that are largely untapped by the online luxury industry, and a have demonstrated appetite for online shopping.
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Here a few tips to consider when expanding your online business to new markets, communicating with international customers, and fulfilling their cross-border orders.
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The V4 represents the fifth-largest economy in Europe and the twelfth-largest in the world. Discover how your company can engage this thriving market with localised online experiences.
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Shanghai Disneyland will be the crown jewel in the resort's offerings when it debuts. Organisations expanding overseas can learn from Disney's eye for detail and cultural sensitivity.
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Judicious expansions into new markets gives companies ample time to generate ROI, and learn the nuances of international marketing. We provide some best practices that can lead to success.
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Our thorough analysis of the region, and the positive changes we’re seeing in its economies and policies, lead us to be quite bullish on Russian and the CIS.
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Beleaguered European companies are looking across borders to engage consumers with more disposable income. Discover how one online retailer wins customers around the world.
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Chinese shoppers are abandoning shopping centres in droves, increasingly looking online for better products and prices. But there's a silver lining for Western brands.
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