MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
AI vs Human Content: Striking the Balance
Annabelle Kite's avatar
By: Annabelle Kite
May 15, 2025
AI vs Human Content: Striking the Balance

AI-generated content is reshaping how we create and translate at scale-faster, smarter, more efficient. But even with all its power, AI still needs a human touch to truly connect, inspire, and resonate across cultures.

International Business Strategies
Why Website Localisation Matters: Key Benefits for Global Growth
Reagan Evans's avatar
By: Reagan Evans
Why Website Localisation Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localised marketing. Are you connecting in their language?

Translation Technology
How to Get the Most Out of Your Web Translations
Annabelle Kite's avatar
By: Annabelle Kite
May 13, 2025
How to Get the Most Out of Your Web Translations

Find out why website translation is becoming a focus for businesses looking to reach new markets and increase revenue. We cover the translation process, its importance, and how to reap the benefits.

Customer Experience
What Is Software Localisation and Why Is It Important?
Nathan Lucas's avatar
By: Nathan Lucas
What Is Software Localisation and Why Is It Important?

Localising software can be a complex process that involves engineers, linguists, and project managers. Discover what software localisation is, why it is crucial to keep it top of mind, and how to manage a software localisation project.

International Business Strategies
What is a Localisation Strategy? Everything You Need to Know
Dominic Dithurbide's avatar
By: Dominic Dithurbide
What is a Localisation Strategy? Everything You Need to Know

Creating a localisation strategy is the first step to expanding to new markets.

Translation Technology
What is Automatic Translation and How Can it Be Used?
Nathan Lucas's avatar
By: Nathan Lucas
What is Automatic Translation and How Can it Be Used?

Learn about what automatic translation is and why it is more than just the software that instantly translates content.

Translation Technology
Tailoring Website Translation Quality for Every Page
Annabelle Kite's avatar
By: Annabelle Kite
May 02, 2025
Tailoring Website Translation Quality for Every Page

Learn how to tailor translation quality across your website by strategically using human and AI powered translation—ensuring high impact where it matters most.

Translation Technology
Website Translation Services: What You Need to Know in 2025
Annabelle Kite's avatar
By: Annabelle Kite
Website Translation Services: What You Need to Know in 2025

A practical guide to website translation services, covering methods, technical setup, SEO, and how to choose the right provider for your business.

International Business Strategies
4 Best Website Translation Services in 2025
Evan Kramer's avatar
By: Evan Kramer
April 17, 2025
4 Best Website Translation Services in 2025

If you still have an English-only website, your business could be missing out on a world of global success. Learn about the website translation services that can help your brand grow and reach new markets.

B2B Strategy
10 Key Reasons to Translate Your Website
Dominic Dithurbide's avatar
By: Dominic Dithurbide
April 07, 2025
10 Key Reasons to Translate Your Website

Expanding your business by serving global customers is a powerful growth strategy-and localised websites are the key to reaching them effectively.

B2B Strategy
Developing a Transnational Strategy to Increase Global Reach
Dominic Dithurbide's avatar
By: Dominic Dithurbide
April 04, 2025
Developing a Transnational Strategy to Increase Global Reach

Learn what a transnational strategy is and how to develop one to successfully expand to global markets.

Customer Experience
Building an Authentic and Effective Brand Localisation Strategy
Dominic Dithurbide's avatar
By: Dominic Dithurbide
Building an Authentic and Effective Brand Localisation Strategy

Discover how to create a powerful brand localisation strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Customer Experience
Mobile App Localisation: Your Gateway to Global Audiences
Nathan Lucas's avatar
By: Nathan Lucas
Mobile App Localisation: Your Gateway to Global Audiences

Understand the ins and outs of mobile app localisation in the ever-changing translation technology industry.

Customer Experience
International Marketing Plans: How to Succeed in Global Markets
Dominic Dithurbide's avatar
By: Dominic Dithurbide
April 02, 2025
International Marketing Plans: How to Succeed in Global Markets

Learn how to develop an international marketing strategy that speaks authentically to global markets.

Customer Experience
Best Practices for Multilingual Websites with Examples
Nathan Lucas's avatar
By: Nathan Lucas
Best Practices for Multilingual Websites with Examples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localisation, multilingual SEO, and user experience.

B2B Strategy
What is Back Translation and Its Importance
Jessica Rivera's avatar
By: Jessica Rivera
March 27, 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localisation.