MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Website Translation
Localising Hospital Websites for Medical Tourism
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By: Reagan Evans
June 16, 2016
Localising Hospital Websites for Medical Tourism

By speaking the language, U.S.-based hospitals can win more global business.

Marketing Strategies
New Heights, Customers Await Mobile-Savvy Airlines
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By: Dominic Dithurbide
June 02, 2016
New Heights, Customers Await Mobile-Savvy Airlines

The mobile web presents untapped opportunities to woo international passengers.

International Business Strategies
Cultural Fluency in Global Marketing (Part 2)
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By: Dominic Dithurbide
June 01, 2016
Cultural Fluency in Global Marketing (Part 2)

Uncover powerful ways to boost global brand awareness in the conclusion of our two-part blog series.

International Business Strategies
Cultural Fluency in Global Marketing (Part 1)
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By: Dominic Dithurbide
May 25, 2016
Cultural Fluency in Global Marketing (Part 1)

Discover how to engage international customers in authentic ways online, in this first installment of our two-part series.

E-Commerce
Today’s Hottest Emerging Markets in E-Commerce
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By: MotionPoint
May 17, 2016
Today’s Hottest Emerging Markets in E-Commerce

Are you an e-retailer looking to expand into new global markets this year? Our latest list of emerging markets can light the way.

International Business Strategies
China: The Sky Isn’t Falling
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By: Reagan Evans
May 12, 2016
China: The Sky Isn’t Falling

China's economic growth is slowing. Analysts are glooming and dooming. But our expert has a different perspective.

International Business Strategies
For Telecom, Does ‘New Markets’ Mean New Marketing?
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By: Dominic Dithurbide
May 11, 2016
For Telecom, Does ‘New Markets’ Mean New Marketing?

Learn how savvy telecom companies can adapt existing marketing content for new global customers.

Canada
Conducting Business in Québec: The Linguistic Need-To-Know
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By: MotionPoint
May 05, 2016
Conducting Business in Québec: The Linguistic Need-To-Know

French fluency is critical for companies expanding into the Canadian province—even online.

Europe
U.S. Consumers Get a Big Break with EU Duties, Taxes
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By: Reagan Evans
April 28, 2016
U.S. Consumers Get a Big Break with EU Duties, Taxes

It’s good news for American shopaholics—but it’s a powerful, and profitable, opportunity for European e-retailers.

E-Commerce
Simplifying the E-Commerce Experience for Global Customers
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By: Dominic Dithurbide
April 27, 2016
Simplifying the E-Commerce Experience for Global Customers

Our analysts offer advice on how to make e-retail sites friendlier to international shoppers.

International Business Strategies
How To Make Global Customers Love Your Brand
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By: Reagan Evans
April 21, 2016
How To Make Global Customers Love Your Brand

In global marketing, one message does not fit all markets. Our analyst shares tips to authentically connect with international customers.

E-Commerce
Will the ‘Brexit’ Bruise UK E-Commerce?
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By: Dominic Dithurbide
April 18, 2016
Will the ‘Brexit’ Bruise UK E-Commerce?

A withdrawal from the EU will undoubtedly impact the UK economy. How will e-commerce fare in a post-Brexit world?

Marketing Strategies
Five Engagement-Boosting Localisation Trends in Financial Services
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By: MotionPoint
April 13, 2016
Five Engagement-Boosting Localisation Trends in Financial Services

Banks, insurance companies and other financial institutions can discover new opportunities to increase conversion and revenue.

Marketing Strategies
An Excerpt from Our New ‘7 Winning Insights’ E-Book
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By: MotionPoint
April 07, 2016
An Excerpt from Our New ‘7 Winning Insights’ E-Book

Gain a competitive edge in international markets by reading our latest free e-book.

Translation Technology
Speak the Language, Win More Business
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By: Reagan Evans
April 05, 2016
Speak the Language, Win More Business

A MotionPoint global growth expert explains how market-relevant translations can win consumers’ hearts and minds.

International Business Strategies
7 Tips for Mastering Global Markets are One Click Away
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By: MotionPoint
April 01, 2016
7 Tips for Mastering Global Markets are One Click Away

Get valuable insights into how to engage and keep customers in global markets in our new e-book.