World’s Fastest Growing Major PC Company Launches Spanish Website to Connect with U.S. Hispanics Online
Lenovo Group is pleased to announce the availability of its website in Spanish. Consumers can access the Spanish version of the website by visiting http://espanol.lenovo.com. The company launched the Spanish website to better serve the U.S. Hispanic market.
The U.S. Census shows that the Hispanic population grew 43% over the last decade and now makes up over 16% of the country’s population.
Lenovo’s new website provides Spanish-speakers with the same experience enjoyed by English-speakers in the U.S.
Lenovo has partnered with MotionPoint Corporation, a leading provider of website translation and localisation services, to launch and maintain its Spanish website. "We're pleased to contribute to Lenovo's terrific growth by helping Lenovo market, sell, and serve the increasingly important U.S. Hispanic market online," said Chuck Whiteman, Senior Vice President of Client Services for MotionPoint .
Lenovo is one of the world’s largest makers of personal computers and makes the world’s most innovative PCs, including the renowned ThinkPad® notebook as well as products carrying the ThinkCentre®, ThinkStation®, ThinkServer®, IdeaCentre® and IdeaPad® sub-brands.
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered PCs and mobile internet devices. Lenovo's business is built on product innovation, a highly-efficient global supply chain and strong strategic execution. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services. Its product lines include legendary Think-branded commercial PCs and Idea-branded consumer PCs, as well as servers, workstations, and a family of mobile internet devices, including tablets and smart phones. Lenovo, a global Fortune 500 company, has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com/us/en.
MotionPoint Corporation's patented technologies make it easier for companies to penetrate new markets domestically and internationally. MotionPoint translates and localises client websites, drives traffic to those sites and optimises user experience in every target market. Its solution delivers the impact, scalability and quality that propel world-class brands. For more information, visit www.motionpoint.com.
MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.
Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.