Portal Translation: Financial Services Case Study

Effortlessly Serving Multilingual Customers with Superior Speed

Website

Industry

Consumer Goods

Type

Informational

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Other companies might be apprehensive taking on so many concurrent translation projects, but with MotionPoint in our corner, we didn't have any doubts.

Director at a leading

Canadian financial institution

In 2019, a Top 3 U.S. retirement benefits provider realized that if it wanted to serve more enterprise clients, it needed the ability to effortlessly localize its asset management and investment portal service for non-English speakers.

The provider, which serves nearly 10 million participants across the country, wanted to incorporate this engagement- and revenue-boosting capability into its offering by the end of the year—a very aggressive timeline for such an ambitious project.

The company’s primary objective was finding a vendor that could localize its offering without re-engineering or rebuilding the portal platform itself … which, its technologists knew, was far easier said than done.

The Challenge

The platform had been custom-built years ago by the company's lean IT team, and hadn't been designed with multilingual capabilities in mind. Internal developers feared they'd have to assume the complex, time-consuming and costly task of overhauling the platform, or creating a "parallel" platform that could accommodate different languages.

The development team wasn't interested in investing that kind of effort or expense. Company leaders wanted to find a faster, more efficient and affordable alternative, too.

MotionPoint's turnaround on translating our website and omnichannel content is excellent. We consider this a true partnership where our team can brainstorm solutions and MotionPoint converts those ideas into action right away. The business is thrilled.

VP at a leading

U.S. financial organisation

The Solution

MotionPoint leveraged its proxy-based, fully turn-key localisation solution and translated the customer's complex portal offering in 65 days.

Our customer’s executives said they specifically benefitted from these MotionPoint capabilities:

Translation Speed: MotionPoint's ability to swiftly localize digital content at launch and on-going was critical to the customer. MotionPoint typically translates, QA's and publishes text content within one working day of its publication on an origin portal.
Compatibility with Secure Web Applications: MotionPoint seamlessly detected, translated and reintegrated localised text in the customer's secure web applications. Our solution deftly detected and translated the portal’s dynamic content, too.
Turn-Key Configuration, Translation & On-Going Operation: We eliminated all customer-side IT effort by deploying the servers, software, databases and tools associated with launching and hosting the localised portal. We fully handle all translation workflows, too.
World-Class Security: MotionPoint completes annual independent assessments to ensure compliance with security standards such as PCI DSS Level 1 and others. Our solution does not see or store customers’ personal information.

The Outcome

With the customer now leveraging MotionPoint’s proxy-based solution:

  • It is accelerating growth among its enterprise clients by offering its portal solution in Spanish and other languages
  • It continues to operate and update its portal platform in English. MotionPoint handles all translation and management of the localised versions with no customer effort required
  • Its websites, secure portals, user guides and knowledge bases are continually localised and up-to-date
  • It benefits from a synchronised, consistent brand experience across all markets

Industry

Consumer Goods

Type

Informational


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