Prior to partnering with MotionPoint, we'd researched many vendors. None provided the same flexibility and ease of translation that MotionPoint does.
Director at a leading
U.S. healthcare organisation
Differentiator: Translation Speed
Here’s why this four-hour translation turnaround is so noteworthy:
- Websites are powered by complicated integrations of content and programming code
- Because of this, it’s practically impossible for other translation solutions to accurately identify translatable content at the best of times—much less during sustained emergencies
- Linguistic expertise in technical healthcare terms, in four languages, is absolutely necessary-and challenging to deliver during on-going crises
- Additional fluency in the agency’s style guide and “voice” is required, which cannot be guaranteed without a dedicated translation team
Differentiator: Absolute Commitment
MotionPoint’s flexible, adaptive solution handled the agency’s other unique, complex requests:
Aggressive Turnaround: The agency initially asked MotionPoint to deliver the four localised websites in 14 days. This is a challenging request, though not impossible for MotionPoint, since a thorough QA process would occur post-delivery.
Unexpected Redesign: In the midst of the project, the agency announced that it was redesigning its website … and that MotionPoint’s multilingual sites must reflect the new look and feel, too.
This is significant because other website translation solutions don’t adapt well to redesigns, and often require weeks—if not months—of IT effort to properly execute.
An 11th Hour Change: Then the agency said it would need the four translated sites not delivered in 14 days, but fully live and ready for the public in 14 days.
The End Result
These are requests that would delay—or outright derail—other solutions for weeks or months.
Understanding the critical importance of the project … and knowing that millions of lives were literally at risk during the pandemic … MotionPoint adapted to every change. We delivered the world-class localised websites on time, and continually translate and publish its urgent COVID-19 website content within four hours.
MotionPoint will deploy and manage the agency’s sites in even more languages in the near future.