"The Beyond Word Services aspect of MotionPoint was a big selling point for us, offering a combination of automated translation technology with real human interaction and oversight."
Eric Silver
Digital Engagement Lead, YEG
Achieving Compliance with MotionPoint
MotionPoint stepped in with a solution that was more than just a translation service. MotionPoint's website translation technology offered a blend of automation and human expertise, ensuring not only linguistic accuracy but also cultural relevance. Silver noted, "The Beyond Word Services aspect of MotionPoint was a big selling point for us, offering a combination of automated translation technology with real human interaction and oversight."
In addition to the proxy technology, which translates and deploys nearly 98% of new content added to the YEG site within 24 hours, the customer support and services have made a massive impact on YEG's internal teams. In fact, the team at YEG trusts MotionPoint's Beyond Word Services so much after years of work with them that they rarely worry about making edits to translations. ""The peace of mind I get knowing I don't need to double check our translations is a direct result of MotionPoint's amazing Beyond Word Services team, whom we consulted with throughout the process of filling out our translation glossary and style guide," said Silver.
Implementation
The implementation of MotionPoint's technology at YEG marked a significant shift from manual, contracted translations to a more streamlined, tech-driven approach. Specifically, the Market Manager tool that enabled YEG to autonomously manage translations, particularly for dynamic content, such as flight statuses, and promotional materials, such as graphics, pdf reports, and embedded videos. "Market Manager has been fantastic for us, allowing us to handle translations ourselves efficiently," said Silver.
Results
The adoption of MotionPoint’s solution yielded impressive results:
- Cost Savings: $1,755,284.60 saved in 2023 by leveraging Adaptive Translation to translate approximately 8,776,423 words. Savings calculated in comparison to average human translation costs.
- Cost Savings: Over $1,500/yr and countless hours saved by leveraging Market Manager. Eric Silver highlighted: “Using Market Manager, we’ve seen huge cost savings due to being able to swap out links, videos, and images on our website without needing to submit tickets.”
- Efficiency: 98% of YEG’s translations are completed within 24 hours. “We appreciate the fast turnaround is good, and the text is always accurate,” said Silver.
- Regulatory Compliance: The solution ensured full compliance with the Official Languages Act. Future Plans
Looking ahead, YEG plans to expand its collaboration with MotionPoint. "In 2025, we're aiming for a website redesign and increasing the scope of our partnership with MotionPoint by including additional web properties," shared Silver.
Conclusion
Edmonton International Airport's partnership with MotionPoint exemplifies how technology can transform language translation into a strategic asset. Silver summarised: "By partnering with MotionPoint we've met our regulatory requirements and enhanced operational efficiency and customer engagement, setting a new standard in the aviation industry."