Increasing Domestic Sales, Thanks to Global Customers

Outcome

Amtrak's Spanish site reached its intended U.S. Hispanic market. But to Amtrak's surprise, the site also found an audience in Spain and South America. This suggested an international strategy that Amtrak hadn't considered before. Successive launches of German, French, and Chinese sites rewarded Amtrak's data-driven strategy. Each site paid for itself even quicker than the last. The most recent Chinese launch paid for itself in less than 30 days.

More importantly, MotionPoint's on-going optimisation services has yielded a stunning ROI and year-over-year increase in sales. Revenue from the locally-optimised sites generated a 4-year Compounded Annual Growth Rate of 60% from FY '10 to FY '14.Amtrak translated its website for U.S. Hispanics-and soon discovered international demand from Spanish-speakers This insight motivated adding German, French, and Chinese Each new site paid for itself in under 3 months

• Amtrak translated its website for U.S. Hispanics—and soon discovered international demand from Spanish-speaker
• This insight motivated adding German, French, and Chinese
• Each new site paid for itself in under 3 months