If your company was looking for a good reason to expand into new international markets online, we just found 21 of them. Actually, between 21 and 30.
According to a ChannelAdvisor survey of more than 200 online retailers based in the U.S. and UK, nearly a third of respondents reported that 21% to 30% of their online sales hail from international markets. (ChannelAdvisor helps companies manage merchandise sales across online channels.)
With up to 30% of online revenue hailing from global customers, the opportunity is compelling. It's also growing.
Retailers following this trend—first movers, especially—know that international engagement and revenue has steadily increased over the past decade. And thanks to solutions like MotionPoint’s, expanding into new international markets is easier than ever.
Here are some insights on how to make your localised domestic and international retail sites a success, thanks to a few more resources from ChannelAdvisor:
“Translation should be at the core of your expansion plans,” ChannelAdvisor suggests. Further, the company cautions: “Listing your products in English limits your reach to a wider audience of ready buyers.”
Overseas e-commerce markets will continue to experience double-digit growth each year until at least 2018, Forrester has reported.
“Think of your website as the welcome mat for your company,” one ChannelAdvisor document says. Does your site’s shopping experience appear professional? Can customers easily find the products they’re looking for? Is it easy to complete a purchase? Go the extra mile to create a trustworthy and effortless shopping experience.
For international customers, that welcoming feel and "extra mile" should include resonant localizations. By providing tailored in-language salutations, customer service options, promotions and calls to action, you'll deliver an experience that builds trust with international visitors.
Presenting localised content showcases that you value their interest and business-and by speaking their language, your site eliminates barriers between your new customers and your products
Almost half of ChannelAdvisor's surveyed retailers (40%) reported that up to 30% of their current web traffic comes from mobile devices. Further, nearly 90% of these successful retailers believe that mobile traffic will increase over the next two years.
These companies are taking the opportunity seriously: 75% of them expect to increase their mobile advertising budget in the next two years.
MotionPoint's platform can easily leverage existing translations from a localised desktop website, and inexpensively use them for a localised mobile website experience. It's an effortless way to use "in-language" translated mobile adverts to promote your international mobile sites to your new markets.
Chris Hutchins helps produce MotionPoint's marketing and sales materials.
MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.
Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.