MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

B2B Strategy
10 Key Reasons to Translate Your Website
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By: Dominic Dithurbide
April 07, 2025
10 Key Reasons to Translate Your Website

Expanding your business by serving global customers is a powerful growth strategy—and localized websites are the key to reaching them effectively.

B2B Strategy
Developing a Transnational Strategy to Increase Global Reach
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By: Dominic Dithurbide
April 04, 2025
Developing a Transnational Strategy to Increase Global Reach

Learn what a transnational strategy is and how to develop one to successfully expand to global markets.

Customer Experience
Building an Authentic and Effective Brand Localisation Strategy
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By: Dominic Dithurbide
Building an Authentic and Effective Brand Localisation Strategy

Discover how to create a powerful brand localisation strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Customer Experience
Mobile App Localisation: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localisation: Your Gateway to Global Audiences

Understand the ins and outs of mobile app localisation in the ever-changing translation technology industry.

Customer Experience
International Marketing Plans: How to Succeed in Global Markets
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By: Dominic Dithurbide
April 02, 2025
International Marketing Plans: How to Succeed in Global Markets

Learn how to develop an international marketing strategy that speaks authentically to global markets.

Customer Experience
Best Practices for Multilingual Websites with Examples
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By: Nathan Lucas
Best Practices for Multilingual Websites with Examples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localisation, multilingual SEO, and user experience.

B2B Strategy
What is Back Translation and Its Importance
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By: Jessica Rivera
March 27, 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localisation.

Customer Experience
Common Challenges of English to Spanish Translation
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By: Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Translation Technology
What is Computer-Assisted Translation (CAT) Tool?
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By: Dominic Dithurbide
What is Computer-Assisted Translation (CAT) Tool?

Learn about Computer-Assisted Translation (CAT) tools, how they improve translation efficiency, and the best use cases for this technology.

Customer Experience
Technology Overview for Mobile App Translation
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By: Reagan Evans
March 25, 2025
Technology Overview for Mobile App Translation

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

E-Commerce
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

B2B Strategy
English as the U.S. Language Doesn’t Revoke the Need for Translation
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By: Annabelle Kite
March 21, 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

Translation Technology
How to Get the Most Out of Your Web Translations
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By: Annabelle Kite
How to Get the Most Out of Your Web Translations

Find out why website translation is becoming a focus for businesses looking to reach new markets and increase revenue. We cover the translation process, its importance, and how to reap the benefits.

B2B Strategy
Why Tariffs Will Be Good for Multilingual Content Marketing
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By: Evan Kramer
March 20, 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

B2B Strategy
Standardization vs. Customisation: Finding the Balance (Part 2)
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By: Dominic Dithurbide
March 19, 2025
Standardization vs. Customisation: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customisation in digital marketing to effectively engage global customers.

Customer Experience
Standardization vs. Customisation: Finding the Balance (Part 1)
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By: Dominic Dithurbide
Standardization vs. Customisation: Finding the Balance (Part 1)

Discover the value of customising on-site content for international customers.