MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

B2B Strategy
What is Back Translation and Its Importance
Jessica Rivera's avatar
By: Jessica Rivera
March 27, 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localisation.

Customer Experience
Common Challenges of English to Spanish Translation
Jessica Rivera's avatar
By: Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Translation Technology
What is Computer-Assisted Translation (CAT) Tool?
Dominic Dithurbide's avatar
By: Dominic Dithurbide
What is Computer-Assisted Translation (CAT) Tool?

Learn about Computer-Assisted Translation (CAT) tools, how they improve translation efficiency, and the best use cases for this technology.

Customer Experience
Technology Overview for Mobile App Translation
Reagan Evans's avatar
By: Reagan Evans
March 25, 2025
Technology Overview for Mobile App Translation

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

E-Commerce
Top 8 Best Multilingual Marketing Solutions
Dominic Dithurbide's avatar
By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

B2B Strategy
English as the U.S. Language Doesn’t Revoke the Need for Translation
Annabelle Kite's avatar
By: Annabelle Kite
March 21, 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

Translation Technology
How to Get the Most Out of Your Web Translations
Annabelle Kite's avatar
By: Annabelle Kite
How to Get the Most Out of Your Web Translations

Find out why website translation is becoming a focus for businesses looking to reach new markets and increase revenue. We cover the translation process, its importance, and how to reap the benefits.

B2B Strategy
Why Tariffs Will Be Good for Multilingual Content Marketing
Evan Kramer's avatar
By: Evan Kramer
March 20, 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

B2B Strategy
Standardization vs. Customisation: Finding the Balance (Part 2)
Dominic Dithurbide's avatar
By: Dominic Dithurbide
March 19, 2025
Standardization vs. Customisation: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customisation in digital marketing to effectively engage global customers.

Customer Experience
Standardization vs. Customisation: Finding the Balance (Part 1)
Dominic Dithurbide's avatar
By: Dominic Dithurbide
Standardization vs. Customisation: Finding the Balance (Part 1)

Discover the value of customising on-site content for international customers.

Customer Experience
A Multidomestic Strategy: The Key to Global Expansion
Dominic Dithurbide's avatar
By: Dominic Dithurbide
March 14, 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviours into account in order to make international expansion successful.

B2B Strategy
How to Create a Sustainable New Market Expansion Plan
Dominic Dithurbide's avatar
By: Dominic Dithurbide
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Customer Experience
Globalization vs. Localisation: The Differences and Benefits
Dominic Dithurbide's avatar
By: Dominic Dithurbide
Globalization vs. Localisation: The Differences and Benefits

Learn about the differences between globalization and localisation and how focusing on both can position your business to succeed in an increasingly connected global business environment.

Translation Technology
The Role of AI and Machine Learning in Translation
Nathan Lucas's avatar
By: Nathan Lucas
The Role of AI and Machine Learning in Translation

How has artificial intelligence made a difference in the world of translation and what does the future look like?

Marketing Strategies
Are Translation and Localisation the Same?
Jessica Rivera's avatar
By: Jessica Rivera
Are Translation and Localisation the Same?

Learn the difference between website translation and website localisation and why you need both for global success.

Customer Experience
Advertising Translation: A Complete Guide to Multilingual Adverts
Dominic Dithurbide's avatar
By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Adverts

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.