Q&A: The Opportunities and Challenges of Global Marketing
MotionPoint's SVP of Client Services recently chatted with The Hub about ways digital marketers can smartly engage consumers in international markets.
Online user behavior is evolving, and it's generating questions for digital marketers. How do consumers in different countries interact with companies online? What devices are they using? What applications? What search engines and shopping portals?
Consumer tastes change rapidly, and they’re often quite different, depending on the market.
Charles Whiteman, MotionPoint’s SVP of Client Services, spoke at length on these topics and many more in a Q&A at The Hub, a site that tracks the marketing technology industry, and helps brands and agencies improve their knowledge of marketing operations and systems.
Whiteman advised marketers on authentic ways to engage international customers, and explained how localisation and marketing partners help companies succeed in new markets.
“Clients are accustomed to operating in specific markets—markets where they’ve achieved success,” he told The Hub. “This is familiar territory geographically, culturally and linguistically. However, new markets bring anxiety. Things are different. You can’t rely on your experience or intuition to give you the answer.”
Partners like MotionPoint can help. Learn more by reading the full story at The Hub.