If your company wants to expand into emerging international markets, it should invest resources in engaging those customers via their mobile devices, writes Charles Whiteman in recent posts at Multichannel Merchant and Global Trade.
Smartphones are the preferred Internet-connected device for many global consumers-and increasingly, it's the only device they have for researching and purchasing products and services. Indeed, m-commerce is outpacing traditional e-commerce by 3-to-1.
Launching localised mobile experiences in international markets is good business, but it's not without its challenges, Whiteman wrote. He shared several challenges, and solutions, in these two articles.
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