MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Website Translation
Taking the Long View of Website Translation
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By: Reagan Evans
September 06, 2017
Taking the Long View of Website Translation

Your multilingual website is a living marketing channel that will change over time. You'll need a translation solution that adapts along with you.

Marketing Strategies
The Value of Multilingual Multichannel
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By: Reagan Evans
August 30, 2017
The Value of Multilingual Multichannel

Translating your website is a great first step, but to drive further growth in global markets, you should translate content across all channels.

Translation Technology
Translation Workflow: The Need-To-Know About People and Process
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By: Jessica Rivera
August 28, 2017
Translation Workflow: The Need-To-Know About People and Process

It takes more new employees and workflows than you probably think to build a great in-house website translation team.

Website Translation
5 Ways Website Translation Approaches Can Fall Short
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By: Reagan Evans
August 22, 2017
5 Ways Website Translation Approaches Can Fall Short

Your global brand suffers when your translation vendor can't deliver on expectations. Here are five common missteps to watch for.

Website Translation
7 Smart Ways To Choose the Right Website Translation Partner
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By: Reagan Evans
August 16, 2017
7 Smart Ways To Choose the Right Website Translation Partner

Understanding the unique aspects of website translation can help you avoid unexpected costs, delays and risk.

Website Translation
Half-Measures Won’t Do: Why Full Website Translation Is Critical for Global Markets
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By: Dominic Dithurbide
August 14, 2017
Half-Measures Won’t Do: Why Full Website Translation Is Critical for Global Markets

To truly reap the benefits of going global, go all the way with your translation efforts.

Website Translation
Pitfalls Await Marketers Who Take Website Translation In-House
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By: Reagan Evans
August 07, 2017
Pitfalls Await Marketers Who Take Website Translation In-House

For most companies, the risks of creating internal teams and workflows for website translation projects outweigh the benefits.

International Business Strategies
How a Lean Marketing Team Achieved Global Success Online
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By: Reagan Evans
June 21, 2017
How a Lean Marketing Team Achieved Global Success Online

Discover how a multinational manufacturer's small marketing team served global customers, while eliminating operational complexities and costs.

International Business Strategies
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 2)
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By: Reagan Evans
February 22, 2017
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 2)

Here's a quick-start guide to creating authentic e-commerce experiences for the Chinese market—while avoiding costly pitfalls.

International Business Strategies
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 1)
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By: Reagan Evans
February 16, 2017
Breaking Into China: Seizing Opportunities and Mitigating Risks (Part 1)

As middle-class prosperity and Internet penetration continues to soar, China thrives as an expansion-worthy market.

Translation Technology
GHS Translation and Governmental Compliance
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By: Dominic Dithurbide
February 14, 2017
GHS Translation and Governmental Compliance

When it comes to translating hazard information for chemicals bound for global markets, expertise is key.

Translation Technology
Can Neural Machine Translation Compete with Human Translation? (Part 2)
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By: Dominic Dithurbide
February 09, 2017
Can Neural Machine Translation Compete with Human Translation? (Part 2)

When it comes to translation, humans still outsmart machines. Learn how MotionPoint technology helps humans become even better website translators.

Translation Technology
Can Neural Machine Translation Compete with Human Translation? (Part 1)
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By: Dominic Dithurbide
February 08, 2017
Can Neural Machine Translation Compete with Human Translation? (Part 1)

Recent breakthroughs indicate an intriguing future for machine translation. But is it ready for prime time on global websites?

International Business Strategies
Is a Multilingual CMS Enough for Effective Global Expansion?
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By: Reagan Evans
February 03, 2017
Is a Multilingual CMS Enough for Effective Global Expansion?

Content management systems have come a long way, but can still fall short for major multilingual online projects.

International Business Strategies
Maximising Impact and Performance in Global Markets
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By: Omar El Ali
January 31, 2017
Maximising Impact and Performance in Global Markets

Discover best practices and innovative technologies that drive new global customers to your translated websites.

Website Translation
A Powerful Trifecta: Website Replatforming, Global Expansion and Translation
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By: Dominic Dithurbide
January 27, 2017
A Powerful Trifecta: Website Replatforming, Global Expansion and Translation

There’s no better time to commit to serving new overseas customers, in their preferred languages, than during a website replatforming project.