The Shortcomings of Machine Translation
Machine translation technologies like Google Translate can be more trouble than they're worth. The right translation partner can help you sidestep the pitfalls.
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In-Context Translation: Why It Matters
Most translation solutions lack the ability to give translators full visibility into the content they're translating. MotionPoint is different.
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Standardization vs. Customisation: Striking the Right Balance (Part 3)
Discover how to use a hybrid standardization-customisation approach to create an engaging localised UX-while saving money, too.
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Standardization vs. Customisation: Striking the Right Balance (Part 2)
Learn how to strategically leverage these digital marketing approaches to smartly engage global customers.
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Standardization vs. Customisation: Striking the Right Balance (Part 1)
Discover the value of customising on-site content for international customers.
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5 Problems Growing Companies Always Face with Website Translation
Serving global customers with translated websites is harder than you think.
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Website Translation: The Ease and Benefits of the Proxy Approach
When it comes to effectively translating your website for global markets, the proxy solution rises to the top every time.
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Why Should I Localize My Website?
New website visitors won't stick around if they can't understand your content. What drives successful website translation and localisation?
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The Importance of ‘Digital Experience’ for B2B Companies
To remain relevant and reach new buyers, B2B sellers must leverage this important marketing strategy.
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Companies Engaging Hispanics Win Big In the U.S.—and Beyond
The U.S. Hispanic market is one of the fastest growing segments of the U.S. economy. Stand out and reach them with Spanish-language content online.
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Your Brand is Everything. Can Transliteration Put Your Best Face Forward?
As your company expands into markets that use non-Latin alphabets, it's crucial to balance brand clarity with consistency.
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Is Google Translate Bad For Multilingual SEO?
Ironically, Google's own machine translation solution falls short in one critical area: search engine optimisation.
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Your Guide to Finding a Best-in-Class Website Translation Solution
Localisation preserves your organisation's relevance within your diverse community. It increases market share and improves customer satisfaction, too.
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Evaluating the Pros and Cons of Human and Machine Translation
When it comes to website translation, it's important to find the balance between nuance, trust and efficiency.
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Video: 3 Ways to Make Your Website Redesign Global-Ready
Follow these simple tips to reduce complexity and save money localising your website for global customers.
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Video: Balancing Cost and Content in Website Translation
Learn what sections of your website are most important to translate for your business when dealing with budget constraints.
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