The Spanish-speaking B2B market represents a rapidly-growing segment of the U.S. economy, writes MotionPoint EVP Craig Witt in a guest column at Target Marketing. This thriving market has entrepreneurs who are successful, fast-moving and digitally savvy—and who can be easily served online content.
B2B businesses should actively seek ways to serve this growing network of customers, Witt wrote. A key ingredient to doing that well, and gaining an edge against competitors, is to translate online and digital content into Spanish.
Witt offered three best practices to reaching this growing online market:
- Recognise the Fast-Growing Market
- Treat Hispanic Entrepreneurs as Consumers
- Reach Out to Businesses in their Preferred Language
Discover more about these best practices in the full story at Target Marketing.