MotionPoint News

The Trend for 2019: Localisation and Personalisation

Smart brands capture and keep global customers with the power of personalised content.

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MotionPoint

December 27, 2018

1 MIN READ
Craig Witt
Craig Witt

In a column for MarTech Advisor, MotionPoint EVP Craig Witt advises international businesses that global customers respond to content personalised for them.

According to Witt, it's become increasingly clear that global customers crave in-language, culturally-relevant digital experiences-and technology plays a critical role in localising that digital content.

Witt shares his thoughts on ways global brands can support localisation efforts with technology, such as:

  • Cutting-edge digital translation solutions
  • Mobile-first best practices
  • Localised VR experiences

Get more inspiration for your 2019 global expansion plan at MarTech Advisor.

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