In a column for MarTech Advisor, MotionPoint EVP Craig Witt advises international businesses that global customers respond to content personalised for them.
According to Witt, it's become increasingly clear that global customers crave in-language, culturally-relevant digital experiences-and technology plays a critical role in localising that digital content.
Witt shares his thoughts on ways global brands can support localisation efforts with technology, such as:
- Cutting-edge digital translation solutions
- Mobile-first best practices
- Localised VR experiences
Get more inspiration for your 2019 global expansion plan at MarTech Advisor.Last updated on December 27, 2018