Website

southwest.com

Industry

Travel

Type

Transactional

Supported Languages

Spanish

Share

MotionPoint is terrific at what they do. They make things incredibly easy for us and are really good at helping us increase the performance of our Spanish language site.

Tony Szatkowski

Senior Manager, Online Production, Southwest Airlines

Southwest Airlines' unique combination of low fares, friendly customer service and reliability has made it one of the most successful-and respected-airlines in the world. Given its fanatical focus on customer experience, it isn't surprising that Southwest has always smartly served its Hispanic customers. Over the years, the airline has invested heavily in Spanish-language advertising. In 2004, it launched a Spanish microsite, but was dissatisfied with the results. Southwest leadership chose to investigate better options.

When Southwest acquired AirTran, it discovered that AirTran had been operating a successful Spanish-language website since 2008. Capitalizing on the chance to learn how AirTran had been successful, executives at Southwest took a closer look.

Southwest's investigation into led them to MotionPoint, the company that operated AirTran's Spanish website. The data MotionPoint shared on how the Hispanic market reacts in the online channel made sense. Southwest concluded that MotionPoint would likewise increase engagement of Hispanics online for Southwest.com.

Outcome

Southwest engaged MotionPoint to deploy a fully functional Spanish-language version of Southwest.com. The site was an immediate improvement. Even better, with MotionPoint's help and optimisation process, the results in the second year increased over Southwest's successful first year. The trend continues pointing upward.

Website

southwest.com

Industry

Travel

Type

Transactional

Supported Languages

Spanish

Share

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