MotionPoint News

Use Spanish-Language Experiences to Attract Employees

By 2025, one out of every two new workers entering the workforce will be Hispanic, our EVP writes.

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MotionPoint

July 18, 2018

1 MIN READ
Craig Witt
Craig Witt

U.S. Hispanics make up a growing part of the workforce, yet many companies aren't fully optimising their online content to appeal to these tech-savvy bilingual employees, writes MotionPoint EVP Craig Witt in a recent article in Industrial Maintenance & Plant Operation Magazine.
A savvy digital approach that offers robust Spanish-language content is key to attracting and retaining talented Hispanic staff. Witt offers three keys for engaging this growing segment of the U.S. workforce:

  • Understand how U.S. Hispanic engage online
  • Appeal to Hispanic job seekers with robust Spanish-language digital content
  • Continually engage current Hispanic employees

Read more in Witt’s full article in Industrial Maintenance & Plant Operation Magazine.

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