MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach
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By: Christian Connors
June 03, 2025
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach

Learn essential strategies for global multilingual SEO in 2025 to boost your website’s global visibility and engage international audiences.

Marketing Strategies
Is Low-Quality AI Translation Hurting Your Website’s SEO?
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By: Dominic Dithurbide
Is Low-Quality AI Translation Hurting Your Website’s SEO?

Explore the potential downsides of poor quality AI website translation and learn how to balance technological innovation with human expertise to enhance your SEO and global reach.

Marketing Strategies
8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Marketing Strategies
Mobile App Localisation: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localisation: Your Gateway to Global Audiences

Understand the ins and outs of mobile app localisation in the ever-changing translation technology industry.

Marketing Strategies
Are Translation and Localisation the Same?
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By: Jessica Rivera
Are Translation and Localisation the Same?

Learn the difference between website translation and website localisation and why you need both for global success.

Marketing Strategies
Why Website Localisation Matters: Key Benefits for Global Growth
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By: Reagan Evans
Why Website Localisation Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localised marketing. Are you connecting in their language?

Marketing Strategies
AI vs Human Content: Striking the Balance
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By: Annabelle Kite
May 15, 2025
AI vs Human Content: Striking the Balance

AI-generated content is reshaping how we create and translate at scale-faster, smarter, more efficient. But even with all its power, AI still needs a human touch to truly connect, inspire, and resonate across cultures.

Marketing Strategies
What Is Software Localisation and Why Is It Important?
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By: Nathan Lucas
May 13, 2025
What Is Software Localisation and Why Is It Important?

Localising software can be a complex process that involves engineers, linguists, and project managers. Discover what software localisation is, why it is crucial to keep it top of mind, and how to manage a software localisation project.

Marketing Strategies
10 Key Reasons to Translate Your Website
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By: Dominic Dithurbide
April 07, 2025
10 Key Reasons to Translate Your Website

Expanding your business by serving global customers is a powerful growth strategy-and localised websites are the key to reaching them effectively.

Marketing Strategies
International Marketing Plans: How to Succeed in Global Markets
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By: Dominic Dithurbide
April 02, 2025
International Marketing Plans: How to Succeed in Global Markets

Learn how to develop an international marketing strategy that speaks authentically to global markets.

Marketing Strategies
Best Practices for Multilingual Websites with Examples
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By: Nathan Lucas
Best Practices for Multilingual Websites with Examples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localisation, multilingual SEO, and user experience.

Marketing Strategies
What is Back Translation and Its Importance
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By: Jessica Rivera
March 27, 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localisation.

Marketing Strategies
Common Challenges of English to Spanish Translation
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By: Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Marketing Strategies
Technology Overview for Mobile App Translation
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By: Reagan Evans
March 25, 2025
Technology Overview for Mobile App Translation

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

Marketing Strategies
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.