MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
How Adaptive Translation Adapts to Your Brand’s Voice
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By: Verity
January 23, 2025
How Adaptive Translation Adapts to Your Brand’s Voice

Discover how Adaptive Translation ensures your brand voice stays authentic across languages and cultures, helping your business connect globally.

Marketing Strategies
English to Japanese Website Translation: Unlocking Japan’s Market Potential
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By: Evan Kramer
January 21, 2025
English to Japanese Website Translation: Unlocking Japan’s Market Potential

Discover essential localisation strategies for translating English websites into Japanese and learn how advanced solutions like Adaptive Translation ensure cultural and linguistic accuracy.

Marketing Strategies
The Business Case for Multilingual Websites: Driving Global Growth
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By: Dominic Dithurbide
January 14, 2025
The Business Case for Multilingual Websites: Driving Global Growth

Explore the business case for multilingual websites and discover how they drive global growth by increasing revenue, enhancing SEO, and improving customer loyalty.

Marketing Strategies
MotionPoint Acquires Key Content to Expand its Multilingual Marketing Capabilities
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By: Dominic Dithurbide
January 09, 2025
MotionPoint Acquires Key Content to Expand its Multilingual Marketing Capabilities

MotionPoint has announced the acquisition of Key Content, a premier multilingual content marketing agency, to enhance its enterprise-level multilingual marketing capabilities.

Marketing Strategies
Memory Optimizer: A Smarter Approach to Translation Memory
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By: Christian Connors
January 07, 2025
Memory Optimizer: A Smarter Approach to Translation Memory

Discover how Memory Optimizer redefines translation with advanced pattern matching, contextual learning, and dynamic updates. Learn how this innovative tool enhances multilingual content creation while maintaining brand voice and improving efficiency.

Marketing Strategies
Harnessing Automatic Quality Estimation for Superior Website Translations
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By: Dominic Dithurbide
December 27, 2024
Harnessing Automatic Quality Estimation for Superior Website Translations

Discover how Automatic Quality Estimation technology, including MotionPoint's AdaptiveQE, transforms website localisation by enhancing translation accuracy, reducing costs, and streamlining workflows.

Marketing Strategies
Crafting a Multilingual Content Strategy: Tips for Translating Blogs, Videos, and Social Posts
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By: Evan Kramer
December 19, 2024
Crafting a Multilingual Content Strategy: Tips for Translating Blogs, Videos, and Social Posts

Discover how to craft a multilingual content strategy that effectively translates blogs, videos, social posts, and customer portals to engage global audiences.

Marketing Strategies
How AI Will Transform Website Translation in 2025
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By: Verity
December 17, 2024
How AI Will Transform Website Translation in 2025

Discover the game-changing AI-driven translation trends of 2025, as cutting-edge technologies redefine speed, accuracy, and scalability for businesses expanding into global markets.

Marketing Strategies
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach
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By: Christian Connors
December 13, 2024
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach

Learn essential strategies for multilingual SEO in 2025 to boost your website’s global visibility and engage international audiences.

Marketing Strategies
Unlocking New Markets with Localised Video Content in 2025
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By: Christian Connors
December 10, 2024
Unlocking New Markets with Localised Video Content in 2025

Learn how to optimise multilingual marketing strategies in 2025 with localised video content that resonates across diverse languages and cultures.

Marketing Strategies
How Localised CTAs Can Increase Conversions on Multilingual Websites
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By: Nathan Lucas
December 05, 2024
How Localised CTAs Can Increase Conversions on Multilingual Websites

Discover how localising CTAs can boost engagement and conversions on multilingual websites by resonating with cultural and linguistic nuances.

Marketing Strategies
Why Ensuring High-Quality Website Translation is Crucial in 2025
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By: Verity
November 25, 2024
Why Ensuring High-Quality Website Translation is Crucial in 2025

Explore why high-quality website translation is essential in 2025 and how it impacts customer engagement, global growth, and brand trust. Learn how to deliver exceptional multilingual experiences for your audience.

Marketing Strategies
MotionPoint Launches AI-Powered Dynamic Quality Estimation
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By: Evan Kramer
November 21, 2024
MotionPoint Launches AI-Powered Dynamic Quality Estimation

MotionPoint introduces AdaptiveQE, an AI-powered solution that revolutionises translation quality estimation. Part of the Adaptive Translation™ suite, AdaptiveQE dynamically assesses translation quality, enabling brands to focus human post-editing only where it's needed.

Marketing Strategies
Creating a Multilingual Blog for Better SEO and Brand Authority
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By: Christian Connors
November 19, 2024
Creating a Multilingual Blog for Better SEO and Brand Authority

Learn how multilingual blogs enhance SEO, build brand authority, and connect with global audiences using advanced localisation strategies.

Marketing Strategies
Why Multilingual Email Marketing is Critical for Global Engagement
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By: Evan Kramer
November 18, 2024
Why Multilingual Email Marketing is Critical for Global Engagement

Discover why multilingual email marketing is essential for businesses looking to connect with global audiences. Learn how tailored, localised campaigns can improve engagement, drive ROI, and strengthen your brand's presence across borders.