The Power of Customer Service and Social
A MotionPoint executive shares insights on how to smartly engage customers in global markets.
MotionPoint recently examined its exclusive data generated from operating 1,000-plus localised websites, with an eye for identifying business tips for engaging global markets. Charles Whiteman, MotionPoint’s SVP of Client Services, recently shared the findings with Smart Business.
Highlights from Whiteman's article include serving customers online in their preferred language(s), and providing translated customer service-such as localised support e-mails and "contact us" forms.
"Smartly identifying global markets with robust social network adoption rates can also supercharge local sales," Whiteman wrote. "Here, customers can easily reach out to their friends, sharing and recommending your brand and products."
Integrating regional social network functionality into a global site leads to more engagement, Whiteman wrote. After integrating Chinese social networks into its Chinese site, one MotionPoint client saw a third of its referral traffic hail from those networks.
Read the full story at Smart Business.