Translation Technology

Software Localisation 101: A Beginner's Guide

Learn about the process of adapting software through localisation for new markets and languages.

Reagan Evans's avatar
Reagan Evans

June 06, 2022


Businesses seeking new growth opportunities in markets with a high population of multilingual consumers tend to invest in localizing their content across multiple channels. Once those channels include the translating of mobile applications (apps) or software, the process typically consists of some form of Localization (l10n).

In a digitally connected world, where multilingual populations continue to increase, engaging customers in their preferred language is the most logical choice in meeting business expansion goals. Software localization is one of many processes that involve making products or services understandable and more appealing to new audiences.

What is Software Localization?

Software localization is the process of adapting web portals, mobile apps, and game interfaces to specific languages and cultures for a market or region. This includes content translation and adjusting the application's user experience (UX) for design, currency, taxes, regulations, etc.

Yes, software localization can be complex, but if planned right, the process of localizing the software will benefit the businesses and set them up for success, growth, and cost-saving. Therefore, software internationalization (i18n) is another vital step for businesses to consider when planning their software localization.

Software Localization vs. Software Internationalization (i18n)

People often confuse software localization, the process of making the mobile app or software work for a specific audience, with software internationalization (i18n), which is the process of making the mobile app or software ready to work for a specific audience.

The process of i18n enables applications to work in any language, making the software localization process easier to apply the cultural nuances and language of that specific market. Businesses that plan and follow the software internationalization process give themselves an advantage by being able to support any new languages, regions, and cultures through their application in the future.

Once a business follows the software internationalization and localization process, then a decision needs to be made on how the content of the software needs to be translated. Typically, this involves some form of translation management.

Translation Workflow Management & Software Localization

Once the software has been adapted for localization, one central question remains. Which translation method is best for localizing the content from the software? To answer that question, you must understand the different processes involved in making software a multilingual application.

The largest component of software localization is translating any content a user sees into their preferrable language. Managing the translation workflow process is critical to that.

Below are the different stages, within the translation workflow process, for the translation of content within the software:

  • Extracting content from translation software
  • Deciphering which content to translate
  • Scheduling the content for translation
  • Translating the content
  • Reviewing the received translations for any errors or issues
  • Pushing translated content back into the software
  • Publishing the translated content for live viewing in the software

These stages must be done effectively and on an ongoing basis to keep any software localized. As for many processes, the translation workflow management can be done manually or through various technologies provided by a translation service provider. The most common and effective solution for translating content in software is through a proxy translation approach or translation integrations.

Translation Technologies for Software Localization

When translating content from software, businesses need to consider the effort required from their team and align it with their business goals. Manual approaches to workflow management such as emailing content that needs translation are outdated and have been proven ineffective due to the time, resources, and level of effort it takes. On the other hand, translation technologies for software localization allow teams to be as hands-on or off as needed for their translation projects.

Top Translation Technologies for Software Localization

Proxy translation can be completely hands-off when it comes to the management of the translation workflow process. Superior proxy translation allows a small marketing team to expand the business goals, while the translation service provider focuses on providing the continuous translation of their software.

Learn more about how small marketing teams can eliminate the time and resources needed to manage their translation workflow with proxy translation technology.

Translation Integrations, which include CMS Connectors and language translation APIs, depending on the system and configuration that can be set up to be hands-off or depending on the needs of the business. Superior translation integration allows a robust team to automate their whole translation projects to support their multilingual customers seamlessly.

Learn more about how robust teams manage translation workflow, in their preferred publishing platform, through translation integration technology.

Translation Services for Software Localization

The translation technologies available for software localization are vast. In most cases, businesses that venture into localization also need to focus on translation quality, and cultural adaptation of their translation content, since this is a crucial portion of localization. This is why it is also essential to understand the in and out of the professional translation services industry.

Below are common questions to ask your translation service provider about their services and technologies.

  • Are the linguists (translators) native speakers of the “specific languages” into which they’re translating?
  • Are the linguists experienced in translating subject matter topics within your industry?
  • How do you maintain translation consistency and brand voice?
  • What certification do your linguists have, and what is the translation process?
  • What is the translation turnaround time?

These questions are important in determining which translation service provider would work best for your software localization needs.

Getting Started with Software Localization

Software localization doesn’t have to be a daunting process or task. Once a software has been adapted to be localized, the content set for translation should be an easy and streamlined process. Partner with the right translation expert that offers superior translation technologies for your multilingual customers.

Contact MotionPoint today and have a team of experts guides you into translating content for your web portal, mobile app, and software today.

Last updated on June 06, 2022
Reagan Evans's avatar

About Reagan Evans

Reagan Evans is MotionPoint's SVP of Sales. He has a strong background in sales and data management and has nearly 10 years of executive level experience in the field. He uses his expertise in global sales, new business development, sales production, and data organisation to drive MotionPoint's market expansion and new client acquisition. Evans leverages MotionPoint's industry-leading technology to drive sales and ensure higher customer satisfaction.

Reagan Evans's avatar
Reagan Evans

SVP, Head of Sales


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