MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
How AI Will Transform Website Translation in 2025
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By: Verity
December 17, 2024
How AI Will Transform Website Translation in 2025

Discover the game-changing AI-driven translation trends of 2025, as cutting-edge technologies redefine speed, accuracy, and scalability for businesses expanding into global markets.

International Business Strategies
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach
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By: Christian Connors
December 13, 2024
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach

Learn essential strategies for multilingual SEO in 2025 to boost your website’s global visibility and engage international audiences.

International Business Strategies
Unlocking New Markets with Localised Video Content in 2025
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By: Christian Connors
December 10, 2024
Unlocking New Markets with Localised Video Content in 2025

Learn how to optimise multilingual marketing strategies in 2025 with localised video content that resonates across diverse languages and cultures.

International Business Strategies
How Localised CTAs Can Increase Conversions on Multilingual Websites
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By: Nathan Lucas
December 05, 2024
How Localised CTAs Can Increase Conversions on Multilingual Websites

Discover how localising CTAs can boost engagement and conversions on multilingual websites by resonating with cultural and linguistic nuances.

International Business Strategies
Why Ensuring High-Quality Website Translation is Crucial in 2025
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By: Verity
November 25, 2024
Why Ensuring High-Quality Website Translation is Crucial in 2025

Explore why high-quality website translation is essential in 2025 and how it impacts customer engagement, global growth, and brand trust. Learn how to deliver exceptional multilingual experiences for your audience.

International Business Strategies
MotionPoint Launches AI-Powered Dynamic Quality Estimation
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By: Evan Kramer
November 21, 2024
MotionPoint Launches AI-Powered Dynamic Quality Estimation

MotionPoint introduces AdaptiveQE, an AI-powered solution that revolutionises translation quality estimation. Part of the Adaptive Translation™ suite, AdaptiveQE dynamically assesses translation quality, enabling brands to focus human post-editing only where it's needed.

International Business Strategies
Creating a Multilingual Blog for Better SEO and Brand Authority
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By: Christian Connors
November 19, 2024
Creating a Multilingual Blog for Better SEO and Brand Authority

Learn how multilingual blogs enhance SEO, build brand authority, and connect with global audiences using advanced localisation strategies.

International Business Strategies
Why Multilingual Email Marketing is Critical for Global Engagement
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By: Evan Kramer
November 18, 2024
Why Multilingual Email Marketing is Critical for Global Engagement

Discover why multilingual email marketing is essential for businesses looking to connect with global audiences. Learn how tailored, localised campaigns can improve engagement, drive ROI, and strengthen your brand's presence across borders.

International Business Strategies
How to Drive Conversions by Aligning Website Translation with Advertising
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By: Dominic Dithurbide
November 11, 2024
How to Drive Conversions by Aligning Website Translation with Advertising

Learn how aligning website translation with paid advertising strategies enhances global engagement, drives conversions, and builds trust across international markets.

International Business Strategies
The Rise of Multilingual Marketing: 6 Trends to Watch in 2025
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By: Christian Connors
October 30, 2024
The Rise of Multilingual Marketing: 6 Trends to Watch in 2025

Explore the future of multilingual marketing with 6 key trends to watch in 2025, from AI-driven personalisation to evolving SEO strategies tailored for AI-powered search.

International Business Strategies
How to Build a Multilingual Social Media Strategy
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By: Emily Sorrentino
October 25, 2024
How to Build a Multilingual Social Media Strategy

Create a multilingual social media strategy that resonates with global audiences by understanding local preferences, tailoring content, and optimising for each market.

International Business Strategies
The ROI of Multilingual Marketing: How to Measure Success Across Borders
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By: Evan Kramer
October 10, 2024
The ROI of Multilingual Marketing: How to Measure Success Across Borders

Learn how to measure the ROI of multilingual marketing and ensure your strategy drives business growth across diverse global markets.

International Business Strategies
The Importance of Website Localisation in a B2B2C Environment
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By: Gary Bailey
September 25, 2024
The Importance of Website Localisation in a B2B2C Environment

In a B2B2C model, website localisation is critical for communicating effectively with both business clients and end consumers. This blog explores how to balance technical precision and cultural relevance to enhance global engagement.

International Business Strategies
Understanding the Difference in Spanish vs English Cost-Per-Click
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By: Dominic Dithurbide
September 13, 2024
Understanding the Difference in Spanish vs English Cost-Per-Click

Explore the differences in cost-per-click (CPC) between English and Spanish searches, and learn how marketers can use this knowledge to reduce advert costs and optimise multilingual marketing.

International Business Strategies
6 Ways to Increase Traffic to Your Multilingual Website
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By: Evan Kramer
September 04, 2024
6 Ways to Increase Traffic to Your Multilingual Website

A word-for-word translation of your website content won't always guarantee a traffic boost. Learn how to optimise your multilingual site and attract visitors for better results.