Translation Technology

Quality Translation for Websites: What is Good vs. Great?

Do you know which web pages need the best quality translations? Learn how to get "great" quality website translation for your most important content while saving money.

Dominic Dithurbide's avatar
Dominic Dithurbide

February 16, 2024


Language barriers on the internet can hinder companies from reaching their full potential. Website translation acts as a bridge, enabling websites to connect with a global audience, transcending linguistic boundaries. 

When a website is accessible in multiple languages, it opens up a world of opportunities. For instance, a user in France can comfortably browse an English-based website translated into French. This not only expands the reach of the website but also amplifies its potential to engage diverse market segments. 

The Importance of Quality Website Translation 

When a website is accessible in multiple languages, it opens a world of opportunities. In fact, 75% of people are more likely to make an online purchase if the website is in their preferred language. However, it's not just about converting text from one language to another; it's about conveying the message with cultural sensitivity and appropriateness. 

Accurate web site localisation ensures that your message is clear and unambiguous, avoiding potential misunderstandings. This is particularly crucial when dealing with complex information, legal terms, or technical details. 

Balancing Cost and Quality 

One of the most significant challenges businesses face when expanding their digital presence across linguistic borders is managing the translation budget effectively. This balancing act between cost and quality is intricate and often misunderstood. 

Some companies may want to minimize spend by opting for cheaper, faster website translation methods. However, this approach can be shortsighted, as most free options will lead to low-quality translations, causing misunderstanding and misrepresentations. The adage "you get what you pay for" rings particularly true in the realm of translation services. 

The trick is to discern which content requires this level of expertise and which can be handled by more cost-effective methods without sacrificing necessary quality. By strategically allocating resources, businesses can ensure that essential content is expertly translated while managing overall costs effectively. This strategy not only optimizes the translation budget but also maximizes the return on investment by ensuring high-quality communication with target markets. 

Good vs. Great: Allocating Your Translation Budget 

When it comes to allocating your translation budget, not all pages on your website will require the same level of investment. Prioritizing key web pages for premium translation is crucial for maximizing the impact of your budget. Some of these include: 

High-Traffic Pages: These are the pages that receive the most visitors and are often the first point of contact with your brand. It's essential to invest in high-quality translation for these pages as they set the tone for the user's experience. High-traffic pages might include your homepage, popular product categories, or frequently visited blog posts. Make sure the high traffic pages you translate are pertinent to your business goals in the translated experience.  

Sales and Product Information Pages: Misinformation or unclear translations on these pages can not only lead to lost sales but also impact customer trust and brand reputation. Investing in premium translations for these pages ensures that all product benefits, features, and unique selling points are communicated clearly and persuasively to the target audience. 

Customer Service and Contact Sections: Effective communication is the cornerstone of good customer service. Having these sections of your website accurately translated can greatly improve customer satisfaction and engagement. This includes FAQs, support guides, contact forms, and live chat scripts.  

Choosing the Right Translation Technology 

Once you decide which pages need more focus, you can choose the best website translation technology to translate each of your pages. 

Website translation has been greatly transformed by advancements in artificial intelligence (AI) and machine learning. These technologies are reshaping the way we approach language translation, offering new opportunities for efficiency and cost savings. 

AI and Machine Translation 

AI-driven translation tools are becoming increasingly sophisticated, capable of handling complex language tasks with greater accuracy. These tools use neural networks and deep learning algorithms to understand context, grasp idiomatic expressions, and even adapt to specific linguistic styles. As a result, AI-powered translations are becoming more reliable and fluent, reducing the gap between machine and human translation quality. 

Proxy Translation Technology 

A notable innovation in this area is website translation proxy. This method involves creating a translated mirror of your website, where content is automatically translated and displayed in the user's preferred language. It offers a seamless experience for the user, as they can navigate a fully translated version of the site in real-time. Proxy translation is particularly effective for dynamic content and can be a cost-effective solution for websites with extensive and frequently updated material. 

While human translators remain crucial for certain types of content, integrating technology into the translation process can significantly reduce dependency on human translation, leading to substantial cost savings and efficiency gains. 

The Role of a Professional Website Translation Partner 

When navigating the complexities of website translation, partnering with a professional translation service can be invaluable. These experts play a critical role not just in translating content, but in strategizing the entire translation process. 

Assessing Website Content 

The first step a professional translation partner will take is to conduct a thorough assessment of your website's content. This involves identifying which parts of your website are most crucial for translation based on traffic, content type, and business goals. They can pinpoint sections that require specialized translation, such as legal terms or technical product descriptions, ensuring these areas are given the attention they deserve. 

Recommending Translation Strategies 

Based on the assessment, translation partners can recommend tailored strategies that align with your business objectives and budget. They can advise on which pages to prioritize for high-quality human translation and which can be effectively managed with automated solutions. This strategic approach ensures that your resources are allocated where they will have the most impact. 

Providing Expertise in Language and Culture 

Professional translation services bring more than just linguistic skills; they offer deep cultural insight. This expertise is crucial in ensuring that your website resonates with your target audience in different regions. They understand the nuances of language and culture that can make or break the success of your translated content. 

Get the Translation Quality You Need 

Leveraging advancements in AI and machine translation technology presents a cost-effective solution, especially when complemented by human oversight for quality assurance. Also, employing professional translation services' expertise offers linguistic accuracy and cultural relevance, essential for resonating with a global audience. 

A well-translated website reflects positively on your brand image, projecting professionalism and respect for diverse cultures and languages. Make sure the most important pages and content on your website get "great" translations, and maximize your budget by ensuring the other pages are at least "good enough". 

Working with a concierge-level language services partner like MotionPoint can take the guess work out of website translation. Let us help you decide how to translate your website. For a limited time, get started with us for free! 

Last updated on February 16, 2024
Dominic Dithurbide's avatar

About Dominic Dithurbide

Dominic Dithurbide is a creative, goal-driven marketing leader that's dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint's marketing team.

Dominic Dithurbide's avatar
Dominic Dithurbide

Marketing Manager


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