How to Build a Comprehensive Content Localisation Strategy
Learn about content localisation and how to develop a content localisation strategy to build brand awareness and authenticity.
Read the article » 7 MIN READ
How Accurate is Google Translate?
Discover if Google Translate is accurate enough for website translation, and what your better options might be.
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Building an Authentic and Effective Brand Localisation Strategy
Discover what brand localisation is and how to develop a localisation strategy that accounts for all aspects of your brand image and identity.
Read the article » 6 MIN READ
Advertising Translation: A Complete Guide to Multilingual Adverts
Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.
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6 Challenges Of Translation & Localisation To Prepare For
Translating and localising content creates many challenges. Discover the 6 main challenges of translation and localisation and how to overcome them here.
Read the article » 15 MIN READ
What is a Multidomestic Strategy? +5 Examples
Multidomestic strategies take local cultures, preferences, and behaviours into account in order to make international expansion successful.
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Global Business Expansion: The Right Way to Expand Globally
Develop a strategy for global business expansion that takes local cultures and preferences into consideration.
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How to Create a Sustainable New Market Expansion Plan
Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.
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Why Website Localisation? The Top 6 Benefits of Localisation
Global customers respond to culturally relevant, localised marketing messages. Are you speaking their language?
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Advantages and Disadvantages of Globalization
Knowing the advantages and disadvantages of globalization is crucial to expanding into new markets successfully.
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Mobile App Localisation: Everything You Need to Know
Understand the ins and outs of mobile app localisation in the ever-changing translation technology industry.
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Character Encoding: What Is It and Why Is It Important?
Proper character encoding is vital for properly rendering online text, and plays a critical role in localisation projects.
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What is a Localisation Strategy? Everything You Need to Know
Creating a localisation strategy is the first step to expanding to new markets.
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Product Localisation 101: Preparing Your Products for a Global Market
Learn about product localisation and how localising your product and related marketing materials can help you expand globally.
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Video Localisation: Adapting Videos for New Audiences
Adapting videos for new audiences through video localisation allows you to expand your reach and break into global markets.
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A Complete Guide to Developing a Global Marketing Strategy
Learn how to develop a global marketing strategy that speaks authentically to international audiences.
Read the article » 11 MIN READ