|7 Min. Read||Emily Sorrentino||July 20, 2023|
Welcome back to our Going Global 101 series! In case you missed our first installment, we covered the difference between international marketing and international strategy and how website translation plays a role in globalization. Once you make the decision to expand to new, multilingual markets, you need to make sure your new customers can navigate any software or B2C tools with ease.
To successfully venture into new territories, companies need to adopt a localization strategy that goes beyond language translation. This blog explores the importance of localizing business tools and software for global expansion, focusing on apps, payment portals, digital kiosks, and other B2C tools. By understanding the significance of translating and localizing these tools, companies can enhance the customer experience, foster customer trust, and drive business growth.
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Global business expansion is fueled by localization efforts. A strong localization strategy involves adapting products, services, content, messaging, marketing, and brand to meet the specific needs of target markets. It encompasses language translation, cultural customization, and product design modifications to ensure relevance and appeal to local customers. This is going to involve localizing B2C tools like apps, payment portals, and digital kiosks.
When expanding globally, companies must localize their apps to cater to the preferences, cultural nuances, and language of the target audience. Translating the user interface (UI), app descriptions, menus, and notifications enables users to interact with the app seamlessly in their native language. Additionally, adapting functionalities, features, and user flows based on regional preferences improves user satisfaction and engagement.
Localizing payment portals is crucial for providing a frictionless and familiar experience to customers. This involves accepting local currencies, integrating popular payment methods, and ensuring compliance with regional regulations. By offering localized payment options, companies remove barriers to purchase and instill trust among customers, leading to increased conversion rates.
For businesses with physical presence, digital kiosks play a significant role in delivering localized experiences. Localization involves translating kiosk interfaces, instructions, and prompts to the local language. Moreover, customizing the content to align with the cultural context and preferences of the target market enhances user engagement and improves overall customer experience.
Curious how investing in localizing these tools can impact your business? When a global Top 3 leader in the cruise line industry wanted to generate more business among international customers, it turned to MotionPoint to localize its digital customer experience
We were able to provide a superior "one stop" turn-key solution that could localize the company's complex portal, website, and omnichannel content. Learn all about the challenges we overcame and the incredible results we were able to achieve for our customer. Read about it here.
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Of course, localizing your digital business tools will help you reach and acquire new customers in a foreign market. This will give the consumer a significantly more enjoyable and seamless experience, meaning they are more likely to follow through on the buyer journey.
Some other benefits of high-quality software localization are:
Software localization, much like website translation, requires strategic planning and a certain level of understanding of multilingual marketing and cultural nuance. That's why it's always best to work with a concierge-level translation partner who can help you connect with a new market, at scale and without breaking the bank.
A company like MotionPoint can help you through some important steps in the process:
In the era of global expansion, localizing business tools and software is critical for achieving success in new markets. By adopting a comprehensive software localization strategy, companies can deliver personalized experiences to customers worldwide. From apps to payment portals and digital kiosks, each tool plays a vital role in shaping the customer journey.
The translation and localization of these tools, along with a focus on cultural relevance, greatly impacts customer experience, fosters trust, and drives business growth in the global marketplace. After website translation, this step is the best way to ensure your target market is able to navigate your business tools and complete a purchase, book a service, or just find the information it needs.
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