MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
International Customers Expect Translated Websites. Are You Letting Them Down?
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By: MotionPoint
December 27, 2017
International Customers Expect Translated Websites. Are You Letting Them Down?

Website localisation should be a "must have" for your global marketing and lead-gen efforts.

Translation Technology
Learn Why MotionPoint’s Solution is Better Than the Competition’s
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By: Reagan Evans
December 26, 2017
Learn Why MotionPoint’s Solution is Better Than the Competition’s

Our turn-key solution and technology-centered business model set MotionPoint apart from the rest.

Translation Technology
Don’t Double Down On a Bad Website Translation Approach
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By: Reagan Evans
December 20, 2017
Don’t Double Down On a Bad Website Translation Approach

It doesn't matter if you're a newcomer or veteran of website localisation. Learn why it's never too late to adopt a turn-key solution.

Translation Technology
Ask the Right Questions During Re-Platforming and Translation Projects
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By: Reagan Evans
December 18, 2017
Ask the Right Questions During Re-Platforming and Translation Projects

The technical and operational workload is greater than you think.

Marketing Strategies
What’s Missing from Your Martech Stack? Website Translation
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By: Reagan Evans
December 13, 2017
What’s Missing from Your Martech Stack? Website Translation

Want to be relevant in today's local marketplace? Online localisation is just as mission-critical as your martech solutions.

Translation Technology
Meet MotionPoint’s Superior Content-Parsing Algorithm for Website Translation
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By: Reagan Evans
December 05, 2017
Meet MotionPoint’s Superior Content-Parsing Algorithm for Website Translation

Our unique approach to content detection and segmentation reduces translation costs.

E-Commerce
Website Translation Accelerates Cross-Border Sales and Growth
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By: Dominic Dithurbide
November 28, 2017
Website Translation Accelerates Cross-Border Sales and Growth

Global customers expect to purchase goods and services from any company, anywhere in the world.

International Business Strategies
Car Dealers Increase Sales and Trust with Website Translation
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By: Reagan Evans
November 27, 2017
Car Dealers Increase Sales and Trust with Website Translation

Localising your dealership's website for Spanish speakers creates new opportunities in existing markets.

Website Translation
E-Book: Mastering the Technologies of Website Translation
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By: MotionPoint
November 22, 2017
E-Book: Mastering the Technologies of Website Translation

Our new e-book demystifies translation APIs, connectors and proxy-based solutions.

E-Commerce
Brands Boost Market Share When They Localize Transactional Websites
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By: Dominic Dithurbide
November 13, 2017
Brands Boost Market Share When They Localize Transactional Websites

Global markets are the new frontier for transactional businesses. Learn about the international opportunity, and how to serve those markets.

Marketing Strategies
Migrating from a Legacy Agency to an Advanced Translation Solution
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By: Reagan Evans
November 09, 2017
Migrating from a Legacy Agency to an Advanced Translation Solution

Traditional agencies make website translation inefficient, risky and costly. But it's easy to switch to superior technology-driven approaches.

Translation Technology
E-Book: Future-Proof Your Business With A Mobile-First Mindset
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By: MotionPoint
November 07, 2017
E-Book: Future-Proof Your Business With A Mobile-First Mindset

Learn how skyrocketing smartphone adoption is changing organic search—and what it means for your global business.

Marketing Strategies
Great Website Translation Doesn’t Have to Break Your Budget
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By: Reagan Evans
November 06, 2017
Great Website Translation Doesn’t Have to Break Your Budget

Control translation costs by carefully selecting which content is most important to achieving your in-market business goals.

International SEO
Localising 'Micro-Moments' Can Convert Mobile-First Global Customers
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By: Reagan Evans
November 02, 2017
Localising 'Micro-Moments' Can Convert Mobile-First Global Customers

In our smartphone-dominated world, are your translated websites and digital experiences optimised for mobile-first customers?

Customer Experience
Incomplete Multimedia Translation Can Harm Your Global Online Brand
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By: Nathan Lucas
October 26, 2017
Incomplete Multimedia Translation Can Harm Your Global Online Brand

Knowing best practices can help you choose the right multimedia translation solution for your website.

Translation Technology
Is a Traditional Agency Good Enough for Your Website Translation Project?
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By: Dominic Dithurbide
October 25, 2017
Is a Traditional Agency Good Enough for Your Website Translation Project?

Old-school agencies use legacy translation workflows that are great for documents—but not websites.