MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
Infographic: Learn About the Spanish-Speaking Population of the United States
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By: MotionPoint
April 17, 2018
Infographic: Learn About the Spanish-Speaking Population of the United States

The language is widely used in the U.S., making Spanish speakers a powerful—and growing—market to serve.

Translation Technology
What Makes Website Translation Unique?
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By: Reagan Evans
April 16, 2018
What Makes Website Translation Unique?

Learn why traditional translation solutions can’t work for your multilingual website.

B2B Strategy
Localising Your U.S. Website for Spanish Speakers with the Proxy Approach
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By: Dominic Dithurbide
April 13, 2018
Localising Your U.S. Website for Spanish Speakers with the Proxy Approach

Discover how to bring your Spanish-speaking customers the world-class experience they expect—and deserve.

B2B Strategy
Keys to Providing a Positive U.S. Hispanic B2B Customer Experience
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By: Reagan Evans
April 12, 2018
Keys to Providing a Positive U.S. Hispanic B2B Customer Experience

Tapping into the powerful, fast-growing market means providing a robust customer experience in its preferred language.

Marketing Strategies
How MotionPoint’s Proxy Makes Web Translation Easy for Travel & Hospitality
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By: Reagan Evans
April 11, 2018
How MotionPoint’s Proxy Makes Web Translation Easy for Travel & Hospitality

Learn how MotionPoint removes the technical and organisational complexity of website localisation-and helps you focus on building your global business.

B2B Strategy
How Your Translated Website Can ‘Speak’ to Local Distributors
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By: Reagan Evans
April 10, 2018
How Your Translated Website Can ‘Speak’ to Local Distributors

Here are five ways localised websites help you initiate, build and sustain successful relationships in new global markets.

B2B Strategy
Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?
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By: MotionPoint
April 04, 2018
Spanish vs. Spanglish: Which Approach Is Best for the U.S. Hispanic B2B Market?

Should you serve online Hispanic B2B buyers in Spanish? English? Or the linguistic fusion called Spanglish?

International Business Strategies
Integrating a Proxy Translation Solution With Your Travel Website
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By: Reagan Evans
March 27, 2018
Integrating a Proxy Translation Solution With Your Travel Website

MotionPoint’s fully turn-key, worry-free solution helps you avoid the technical and operational minefields of website translation.

Translation Technology
Using Localised Websites to Support Your Sales Teams in Global Markets
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By: Reagan Evans
March 23, 2018
Using Localised Websites to Support Your Sales Teams in Global Markets

Arming your reps with localised content before engaging with new customers, and after they've made contact, will close more international deals.

Marketing Strategies
Hoteliers, Here’s How to Control Your Keywords in Global Markets
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By: Dominic Dithurbide
March 13, 2018
Hoteliers, Here’s How to Control Your Keywords in Global Markets

Discover how your hospitality brand can command a powerful SEO strategy for its localised websites.

International Business Strategies
MotionPoint: The Hospitality and Travel Technology Partner You Need
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By: Reagan Evans
March 12, 2018
MotionPoint: The Hospitality and Travel Technology Partner You Need

Take your business global with seamless-and effortless-website localisation.

Customer Experience
How Hoteliers Can Give Global Customers a World-Class Online Experience
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By: Reagan Evans
March 09, 2018
How Hoteliers Can Give Global Customers a World-Class Online Experience

Impress your international guests with excellent localised service ... long before they ever set foot in the lobby.

Website Translation
Why Your Salespeople Aren’t Your Best Translation Resource
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By: Reagan Evans
March 08, 2018
Why Your Salespeople Aren’t Your Best Translation Resource

Leaning on your sales team to act as translators puts a drain on your business.

Translation Technology
The ‘101’ Series: The Need-To-Know About Website Translation Technologies
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By: Dominic Dithurbide
February 27, 2018
The ‘101’ Series: The Need-To-Know About Website Translation Technologies

Choosing the right localisation solution means finding vendors that are maestros in online technologies and turn-key processes.

Translation Technology
The Importance of ‘Brand-Perfect’ Translations
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By: Dominic Dithurbide
February 26, 2018
The Importance of ‘Brand-Perfect’ Translations

Learn more about the art of great translation, and how it improves customer engagement and conversion rates.

Translation Technology
Amateur Translations Are Bad for Your Brand
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By: Reagan Evans
February 22, 2018
Amateur Translations Are Bad for Your Brand

You put your brand at risk when you use local marketing, sales and engineering staff as website translators.