MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
6 Challenges Of Translation & Localisation To Prepare For
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By: Jessica Rivera
March 13, 2025
6 Challenges Of Translation & Localisation To Prepare For

Translating and localising content creates many challenges. Discover the 6 main challenges of translation and localisation and how to overcome them here.

B2B Strategy
Creating an International Strategy to Bridge Global Markets
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By: Dominic Dithurbide
Creating an International Strategy to Bridge Global Markets

Learn how to successfully create an international strategy to expand your company into global markets.

Customer Experience
Is English Still the ‘Lingua Franca’ of the Internet?
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By: Evan Kramer
Is English Still the ‘Lingua Franca’ of the Internet?

For years, companies have served global consumers exclusively with English-language websites. Have they been getting it wrong all this time?

International Business Strategies
Why Website Localisation Matters: Key Benefits for Global Growth
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By: Reagan Evans
March 12, 2025
Why Website Localisation Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localised marketing. Are you connecting in their language?

Customer Experience
Advantages and Disadvantages of Globalization
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By: Dominic Dithurbide
Advantages and Disadvantages of Globalization

Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.

Translation Technology
Character Encoding: What Is It and Why Is It Important?
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By: Nathan Lucas
Character Encoding: What Is It and Why Is It Important?

Proper character encoding is vital for properly rendering online text, and plays a critical role in localisation projects.

Customer Experience
8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Canada
How to Optimise Your Content for Success in International Markets
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By: Annabelle Kite
February 24, 2025
How to Optimise Your Content for Success in International Markets

Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localised marketing drive global success and foster authentic cultural connections.

International Business Strategies
Why Marketing Your Translated Website Matters More Than You Think
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By: Dominic Dithurbide
February 14, 2025
Why Marketing Your Translated Website Matters More Than You Think

A translated website is just the beginning. Without multilingual marketing-SEO, localised content, and performance marketing-global audiences may never find you. Learn how to turn your website into a true growth engine.

Canada
The Critical Role of Quality Translation in the Age of AI Search
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By: Christian Connors
January 27, 2025
The Critical Role of Quality Translation in the Age of AI Search

Discover how poor-quality translations impact AI and voice search visibility, eroding trust, damaging rankings, and affecting your global strategy.

B2B Strategy
How Adaptive Translation Adapts to Your Brand’s Voice
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By: Verity
January 23, 2025
How Adaptive Translation Adapts to Your Brand’s Voice

Discover how Adaptive Translation ensures your brand voice stays authentic across languages and cultures, helping your business connect globally.

Customer Experience
English to Japanese Website Translation: Unlocking Japan’s Market Potential
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By: Evan Kramer
January 21, 2025
English to Japanese Website Translation: Unlocking Japan’s Market Potential

Discover essential localisation strategies for translating English websites into Japanese and learn how advanced solutions like Adaptive Translation ensure cultural and linguistic accuracy.

Canada
The Business Case for Multilingual Websites: Driving Global Growth
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By: Dominic Dithurbide
January 14, 2025
The Business Case for Multilingual Websites: Driving Global Growth

Explore the business case for multilingual websites and discover how they drive global growth by increasing revenue, enhancing SEO, and improving customer loyalty.

Canada
Memory Optimizer: A Smarter Approach to Translation Memory
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By: Christian Connors
January 07, 2025
Memory Optimizer: A Smarter Approach to Translation Memory

Discover how Memory Optimizer redefines translation with advanced pattern matching, contextual learning, and dynamic updates. Learn how this innovative tool enhances multilingual content creation while maintaining brand voice and improving efficiency.

B2B Strategy
Harnessing Automatic Quality Estimation for Superior Website Translations
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By: Dominic Dithurbide
December 27, 2024
Harnessing Automatic Quality Estimation for Superior Website Translations

Discover how Automatic Quality Estimation technology, including MotionPoint's AdaptiveQE, transforms website localisation by enhancing translation accuracy, reducing costs, and streamlining workflows.

B2B Strategy
Crafting a Multilingual Content Strategy: Tips for Translating Blogs, Videos, and Social Posts
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By: Evan Kramer
December 19, 2024
Crafting a Multilingual Content Strategy: Tips for Translating Blogs, Videos, and Social Posts

Discover how to craft a multilingual content strategy that effectively translates blogs, videos, social posts, and customer portals to engage global audiences.