Redesigning your website and localising for global customers has historically been complicated, writes MotionPoint Director of Solution Engineering Todd Michalik in a guest column at EContent.
But today, there are several ways to mitigate costs and complexity-and deliver a redesigned website with an optimised, localised experience for your customers from start to finish, Michalik writes.
Michalik describes methods for mitigating costs and complexity when preparing your website for global audiences, including:
- Instead of embedding text in images, externalize text to save translation costs and improve SEO ranking
- Accommodate for longer or shorter text with responsive website design and dynamic page templates
Get the full story—and actionable tips—at EContent.