Localising your website seems like a smart play when you're expanding into new markets.
However, many tech-savvy, mobile-first customers in emerging markets prefer virtual marketplaces hosted by third parties over company websites. To win these customers, you’ll need to adapt.
In this e-book, you’ll:
- Understand virtual marketplaces and their role in international e-commerce
- Discover the virtual marketplace landscape of several emerging markets
- Explore the world of offsite social commerce
- Prepare to seize new e-commerce opportunities
MotionPoint’s industry-leading expertise can help you understand the changing nature of commerce in international markets.
This e-book helps you:
- Parse differences between the shopping cultures in various markets
- Understand when and how to translate your online presence
- Leverage third-party sales channels
Remember: Capitalising on opportunities in global markets requires understanding local customers and how they research, evaluate and buy products. Be ready to reach them in the channels they use.
Download the e-book