A recent blog post by Lee Vann discusses the importance of marketing in Spanish to reach Hispanics.
The article points out that i) Spanish is culturally relevant - 75% of Hispanic adults prefer to speak at least some Spanish (2012 Experian Study), ii) 75% of “upscale” Hispanics speak some Spanish (represents 15 million people and 37% of Hispanic spending in 2013) (Nielsen and AHAA), iii) Spanish-dominance among upscale Hispanics is up 18% from 2010 to 2012 (Nielsen and AHAA), and iv) 95% of Hispanics believe it is very important for future generations of Hispanics in the U.S. to be able to speak Spanish (Pew Research Hispanic Center).
To read the full article, please click here.
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