Translation Technology

What is Cloud Based Website Translation?

Do you know how cloud technology is used in website translation? Learn about the common uses of cloud-based translation and whether it's right for your business.

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October 17, 2023


When starting a website translation project, you have a number of options for machine translation technology. We're always talking AI and machine translation, and today’s topic falls under that umbrella: cloud-based technology. 

Cloud-based website translation leverages cloud computing technology to facilitate the translation of website content. This method utilizes cloud resources, such as data storage and computing power, to enable the on-demand translation on websites without using localized data storage or processing on individual devices. 

So, what are the benefits and use cases for this type of website translation? Follow along as we give you the inside scoop! 

What is Cloud Based Translation? 

Cloud computing involves storing data on the internet instead of in onsite datacenters, meaning users can access what they need on demand. Machine translation broadly refers to the automated conversion of text from one language to another, often employing computer-assisted translation tools or cloud translation management systems.  

Cloud computing significantly enhances machine translation by providing substantial storage and computational power, enabling real-time or near-real-time translation by leveraging the state-of-the-art Neural Translation models. This partnership ensures a scalable, efficient, and accessible platform for translating textual content across numerous languages and devices. 

Cloud Translation, for example, enables applications and websites to programmatically translate text through an API, utilizing the potent computing infrastructure provided by the cloud to manage, process, and execute translation algorithms efficiently. This happens dynamically and can support the real-time translation of content on a global scale. 

Cloud Based Translation Uses 

Cloud-based translation is utilized across numerous sectors to facilitate communication and information accessibility. For instance, in the e-commerce industry, websites employ cloud-based translation to convert product descriptions and reviews to cater to a global audience.  

Similarly, in the healthcare sector, patient documents and information can be translated to various languages, ensuring inclusivity and understanding regardless of the patient’s language proficiency. 

Website localisation is not merely translating text but adapting content considering cultural, linguistic, and regional nuances to make it relevant to the target audience. Cloud-based translation plays a pivotal role in website localization by providing efficient and scalable translation services, which is crucial for maintaining consistency and accuracy across multiple languages and regions.  

Through cloud-based localization, businesses can deliver a cohesive brand message and experience globally, establishing a connection with international audiences and facilitating global reach. 

Google’s Cloud Translation 

The most notable case of cloud-based translation is the popular tool Google Translate. We've talked about the benefits and drawbacks of Google Translate, most commonly its issues with accuracy and quality. But the way it works is worth exploring. 

Google's cloud technology translates text dynamically and programmatically through an API. Google uses a pre-trained or custom machine learning model to translate text. It is a pre-trained Neural Machine Translation (NMT) model, which Google updates on semi-regular basis when more training data or better techniques become available. 

In a website translation context, the use of cloud-based technology aids in global communication as it bridges linguistic barriers, allowing businesses and individuals to communicate and share information with diverse international audiences.  

The cloud enables translations to be performed in real-time or near-real-time, enhancing the user experience by providing content in a language they understand, thereby fostering global collaboration and information dissemination. 

Benefits of Using Cloud-Based Translation 

Cloud-based translation offers notable financial and operational advantages. Its pay-as-you-go pricing model ensures that organizations only pay for the resources they consume, aligning expenses with actual usage.  

Moreover, cloud translation tools exhibit elastic scalability, implying they can seamlessly adapt to fluctuating workloads by automatically adjusting the IT resources employed, without the necessity for manual intervention or substantial upfront investments. This agility enables companies to manage their translation needs efficiently, especially during peak demands, without compromising on performance and cost. 

The adoption of cloud-based translation facilitates enriched collaboration among globally dispersed teams and stakeholders. This technology enables real-time translation, ensuring that content can be swiftly localized and made accessible to international audiences. This not only accelerates time-to-market but also ensures that critical information is rapidly disseminated across various geographies and languages.  

Challenges and Limitations 

Translation Accuracy: While cloud translation tools like Google Translate have become increasingly adept, their translations can sometimes lack accuracy and cultural context, potentially leading to miscommunications or misinterpretations. 

Data Security: Utilizing cloud-based translation tools requires cautious handling of data, ensuring that sensitive information is not inadvertently shared or breached. 

Reliability: The consistent performance of automated translation tools, especially in terms of maintaining the original meaning and context, remains a pivotal concern. 

Linguistic Limitations: Machine translation tools may also struggle with languages that have limited digital resources available or that exhibit significant disparities from widely spoken languages. These challenges can result in less accurate and reliable translations in certain linguistic contexts. 

Know Your Technologies 

Tools like Google Translate use cloud-based technology and NMTs to provide fast, mostly accurate translations for documents and websites. While it can be a useful tool for low commitment projects, there are some drawbacks that can come at a price, like poor quality and risky security situations. 

If you're interested in a fast, customizable website translation service, talk to the technology experts. MotionPoint's array of technology options means you can find something that fits your needs, like APIs and brand adapted NMTs. Reach out to us today to learn more. 

Last updated on October 17, 2023
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About Verity

Verity's avatar

Product Manager, Data Engineering


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