B2B companies that aren't localising their websites for global markets aren't living up to their potential, writes Craig Witt in Website Magazine.
In addition to translating their online content, companies can leverage other customer-centric best practices, Witt wrote. They include:
- Ensuring your localised website remains as fluid and timely as your primary-market site
- Support local payment platforms when relevant
- Include on-site search functionality, available in locally-preferred languages
Read the story at Website Magazine for more best practices.