Customer Experience

Website Localisation: Tips and Best Practices

Not sure how or when to implement website localisation into your marketing strategy? We're taking you back to the basics. Learn about website localisation and how to succeed at each stage of the process.

Christian Connors's avatar
Christian Connors

November 20, 2023


Website localisation has emerged as a strategic necessity for organizations around the world. Ensuring that your digital presence resonates seamlessly with diverse audiences worldwide offers organizations new market expansion and helps them tap into previously unknown potential. This comprehensive breakdown delves into best practices that act as the foundation for successful website localization, drawing from over 20 years of extensive expertise and experience in the field.

Understanding the Need for Website Localization  

According to Gartner, 66% of buyers think it is either, "moderately or very important," to read or access service provider websites and landing pages in their primary language. In other words, website localization is not merely a checkbox for businesses; it's a strategic necessity. Delivering accurately translated and localized content to a new market can elevate user experiences and drive conversions.  

Entering new markets isn't the only goal of website localization projects. Whether you need to comply with industry regulations, are interested in growing your brand, or have an entirely different goal, website localization can be a crucial part of your organizational growth and marketing strategy. 

Best Practices for Successful Website Localization  

Website localization is a different process than standard website translation. In short, website translation is literal, word-for-word translation of the content on your website, while website localization involves refining website content through culture, language, and flow to provide users with the most valuable and relevant experience.

If your organization is considering website localization, keep in mind the following factors to ensure your project is set up for success:  

Cultural and Linguistic Localization 

Effective communication goes beyond language proficiency. Cultural nuances play a pivotal role in content adaptation, ensuring resonance with diverse audiences. If you're trying to connect with an audience in Mexico, for example, you don't want to be using the Spanish from Spain.  

The Initial Conversion 

The initial conversion of your website from English into the desired language will set your translation project up for long term success. Working with a translation provider that will take the time to understand your project goals, work with you on your translation memory and glossary, and deliver regionally localized translations will ensure all your future translation projects are built on a strong foundation.  

Quality Matters on Some Pages More than Others 

Having a basic understanding of your SEO and website traffic can help you determine what pages on your website are essential and require 100% accurate website translation. Understanding this will allow you to devote more of your translation resources to the pages that will have the largest impact on your bottom line. Right-size your translation project to fit your specific needs. 

User Experience (UX) Optimization  

Successful website localization extends beyond translation; it involves adapting the user interface and experience for diverse global audiences. Commitment to seamless and intuitive experiences is essential in UI and UX optimization.

Multilingual SEO Strategies  

Expertise in multilingual SEO is a game-changer. This section explores how strategies impact search engine rankings and enhance online visibility in different markets. 

Technical Considerations and Insights 

In addition to understanding the process and outcomes of website localizations, you should also understand the technical requirements and how your existing systems may impact the website localization process. 

Website Architecture and Infrastructure  

There are a number of factors that can determine the price and timeline of your website translation process. Two of these factors are your website complexity and what CMS your organization uses. Take the time to understand your website architecture and infrastructure, then talk to an experienced translation services organization to understand how that will impact your project.  

Mobile Responsiveness  

As mobile usage continues to surge globally, commitment to mobile-friendly website localization is explored, ensuring an optimal user experience across devices.

Testing and Quality Assurance  

Behind every successful website localization project lies a robust testing and quality assurance process. Methodologies in this regard ensure that the accuracy and functionality of localized websites are maintained at the highest standards. Find a vendor that has a dedicated QA and testing team

Define Your Goals and Get Started 

Before making any final decisions on a website localization solution, be sure you have your goals for the project clearly defined. Once your goals are defined, you can make the best decisions possible for your organization. Once your goals are set, our team of dedicated experts at MotionPoint can deliver website localisation services that create success based on your unique needs and requirements.  

Last updated on November 20, 2023
Christian Connors's avatar

About Christian Connors

Christian Connors is the Sr Product Marketing Manager at MotionPoint. Christian contributes to MotionPoint's marketing team by leveraging his background in content writing and content marketing, while also bringing his passion for developing go-to-market strategies.

Christian Connors's avatar
Christian Connors

Sr Product Marketing Manager


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