MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

International Business Strategies
Creating a Multilingual Blog for Better SEO and Brand Authority
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By: Christian Connors
November 19, 2024
Creating a Multilingual Blog for Better SEO and Brand Authority

Learn how multilingual blogs enhance SEO, build brand authority, and connect with global audiences using advanced localisation strategies.

International Business Strategies
Why Multilingual Email Marketing is Critical for Global Engagement
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By: Evan Kramer
November 18, 2024
Why Multilingual Email Marketing is Critical for Global Engagement

Discover why multilingual email marketing is essential for businesses looking to connect with global audiences. Learn how tailored, localised campaigns can improve engagement, drive ROI, and strengthen your brand's presence across borders.

International Business Strategies
How to Drive Conversions by Aligning Website Translation with Advertising
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By: Dominic Dithurbide
November 11, 2024
How to Drive Conversions by Aligning Website Translation with Advertising

Learn how aligning website translation with paid advertising strategies enhances global engagement, drives conversions, and builds trust across international markets.

International Business Strategies
The Rise of Multilingual Marketing: 6 Trends to Watch in 2025
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By: Christian Connors
October 30, 2024
The Rise of Multilingual Marketing: 6 Trends to Watch in 2025

Explore the future of multilingual marketing with 6 key trends to watch in 2025, from AI-driven personalisation to evolving SEO strategies tailored for AI-powered search.

International Business Strategies
How to Build a Multilingual Social Media Strategy
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By: Emily Sorrentino
October 25, 2024
How to Build a Multilingual Social Media Strategy

Create a multilingual social media strategy that resonates with global audiences by understanding local preferences, tailoring content, and optimising for each market.

International Business Strategies
The ROI of Multilingual Marketing: How to Measure Success Across Borders
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By: Evan Kramer
October 10, 2024
The ROI of Multilingual Marketing: How to Measure Success Across Borders

Learn how to measure the ROI of multilingual marketing and ensure your strategy drives business growth across diverse global markets.

International Business Strategies
The Importance of Website Localisation in a B2B2C Environment
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By: Gary Bailey
September 25, 2024
The Importance of Website Localisation in a B2B2C Environment

In a B2B2C model, website localisation is critical for communicating effectively with both business clients and end consumers. This blog explores how to balance technical precision and cultural relevance to enhance global engagement.

International Business Strategies
Understanding the Difference in Spanish vs English Cost-Per-Click
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By: Dominic Dithurbide
September 13, 2024
Understanding the Difference in Spanish vs English Cost-Per-Click

Explore the differences in cost-per-click (CPC) between English and Spanish searches, and learn how marketers can use this knowledge to reduce advert costs and optimise multilingual marketing.

International Business Strategies
6 Ways to Increase Traffic to Your Multilingual Website
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By: Evan Kramer
September 04, 2024
6 Ways to Increase Traffic to Your Multilingual Website

A word-for-word translation of your website content won't always guarantee a traffic boost. Learn how to optimise your multilingual site and attract visitors for better results.

International Business Strategies
Navigating Regulatory Compliance in the Legal Industry with Website Translation
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By: Dominic Dithurbide
August 27, 2024
Navigating Regulatory Compliance in the Legal Industry with Website Translation

Explore the critical aspects of regulatory compliance in the legal industry, with a focus on the importance of translation and localisation, and the impact of GDPR on legal practices.

International Business Strategies
The Importance of Website Translation for Insurance Regulatory Compliance
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By: Dominic Dithurbide
August 08, 2024
The Importance of Website Translation for Insurance Regulatory Compliance

Discover the critical importance of accurate translations for insurance regulatory compliance and learn how the right translation partner can ensure precision, security, and cultural adaptation in global markets.

International Business Strategies
The Importance of Website Translation for Financial Regulatory Compliance
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By: Evan Kramer
July 31, 2024
The Importance of Website Translation for Financial Regulatory Compliance

Discover why accurate translations are essential for regulatory compliance in the financial services industry and how the right translation partner can ensure precision, security, and cultural adaptation in global markets.

International Business Strategies
Why Google Translate Struggles with Word Growth and Localisation
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By: Gary Bailey
July 09, 2024
Why Google Translate Struggles with Word Growth and Localisation

This blog post defines word growth in website localisation, explains its importance, and highlights why Google Translate is not equipped to handle it effectively, leading to potential design and usability issues on translated websites.

International Business Strategies
Is Low-Quality AI Translation Hurting Your Website’s SEO?
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By: Dominic Dithurbide
July 03, 2024
Is Low-Quality AI Translation Hurting Your Website’s SEO?

Explore the potential downsides of poor quality AI website translation and learn how to balance technological innovation with human expertise to enhance your SEO and global reach.

International Business Strategies
How to Break into the European Market with Website Translation
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By: Gary Bailey
June 13, 2024
How to Break into the European Market with Website Translation

Learn how to expand your business into the European market by effectively translating your website into Spanish, German, French, and Italian. Discover strategies for overcoming language and cultural barriers to ensure success.