MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Customer Experience
The Cost of Not Including Language in Your Compliance Strategy
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By: Jessica Rivera
July 29, 2021
The Cost of Not Including Language in Your Compliance Strategy

A hard lesson to learn for TikTok, as the Dutch data protection authority fines them over transparency violations.

Customer Experience
Website Translation Can Alleviate Federal Scrutiny for Banks and Credit Unions
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By: Jessica Rivera
July 22, 2021
Website Translation Can Alleviate Federal Scrutiny for Banks and Credit Unions

Agencies and legislators want more translated resources for non-English speakers. Learn how your organisation can get ahead of this trend.

Customer Experience
How Insurers Improve Hispanic Health Through Website Translation
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By: Reagan Evans
March 17, 2021
How Insurers Improve Hispanic Health Through Website Translation

Organisations are saving lives and increasing member acquisition by using a best-in-class digital translation solution.

COVID-19
Translation & Vaccination: How Drugstores Can Help Save Marginalized Communities
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By: Jessica Rivera
March 09, 2021
Translation & Vaccination: How Drugstores Can Help Save Marginalized Communities

Providing Covid-19 vaccination content in patients’ preferred languages makes all the difference.

COVID-19
Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations
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By: MotionPoint
March 08, 2021
Translation Can Eliminate Inequalities in U.S. Covid-19 Vaccinations

Learn how drugstores and other retail healthcare providers can close the growing ‘vaccination gap’ within minority communities.

Translation Technology
How to Solve the Challenges of Website Translation for Banks & Credit Unions
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By: Reagan Evans
January 25, 2021
How to Solve the Challenges of Website Translation for Banks & Credit Unions

Website localisation attracts new customers & members-and keeps them, too. Here's a way to easily increase your organisation's relevance within your diverse community.

Marketing Strategies
3 Digital Localisation Trends for Banks & Credit Unions
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By: Jessica Rivera
January 20, 2021
3 Digital Localisation Trends for Banks & Credit Unions

Banks, credit unions and other financial institutions can improve their CX and revenue by tapping into these three opportunities.

Translation Technology
The Hidden Dangers of Price-Per-Word Translation Pricing
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By: Reagan Evans
January 13, 2021
The Hidden Dangers of Price-Per-Word Translation Pricing

Expect unseen costs, effort and delays when vendors offer ‘bargain basement’ translation pricing.

Marketing Strategies
MotionPoint’s Omnichannel Translation Capabilities
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By: Reagan Evans
January 06, 2021
MotionPoint’s Omnichannel Translation Capabilities

Localize your multichannel content for global & multilingual markets, while minimising costs and operational complexity.

Translation Technology
3 Misconceptions About Google Translate
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By: Reagan Evans
December 30, 2020
3 Misconceptions About Google Translate

Learn why machine translation tools might not be the bargain they appear to be.

Translation Technology
Educating Your IT Director About MotionPoint’s Solution
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By: Reagan Evans
December 23, 2020
Educating Your IT Director About MotionPoint’s Solution

Learn how to address the common questions IT directors ask about MotionPoint’s solutions.

Translation Technology
The Shortcomings of Machine Translation
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By: Dominic Dithurbide
December 09, 2020
The Shortcomings of Machine Translation

Machine translation technologies like Google Translate can be more trouble than they're worth. The right translation partner can help you sidestep the pitfalls.

Website Translation
In-Context Translation: Why It Matters
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By: Jessica Rivera
November 11, 2020
In-Context Translation: Why It Matters

Most translation solutions lack the ability to give translators full visibility into the content they're translating. MotionPoint is different.

B2B Strategy
Standardization vs. Customisation: Striking the Right Balance (Part 3)
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By: Dominic Dithurbide
October 28, 2020
Standardization vs. Customisation: Striking the Right Balance (Part 3)

Discover how to use a hybrid standardization-customisation approach to create an engaging localised UX-while saving money, too.

B2B Strategy
Standardization vs. Customisation: Striking the Right Balance (Part 2)
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By: Dominic Dithurbide
October 21, 2020
Standardization vs. Customisation: Striking the Right Balance (Part 2)

Learn how to strategically leverage these digital marketing approaches to smartly engage global customers.

Customer Experience
Standardization vs. Customisation: Striking the Right Balance (Part 1)
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By: Dominic Dithurbide
October 14, 2020
Standardization vs. Customisation: Striking the Right Balance (Part 1)

Discover the value of customising on-site content for international customers.