Brands can fast-track their learnings about multilingual, multicultural marketing by observing how professional sports organisations engage Spanish-speaking U.S. Hispanics, writes MotionPoint EVP Craig Witt in a guest column at MediaPost.
Witt presents insights and tips on how teams authentically market to Hispanics, including:
Commit to year-round engagement: When it comes to building trust and loyalty with Hispanic audiences, “there is no offseason,” Witt writes.
Engage the community: Be aware of community events, trends and news that U.S. Hispanics are interested in.
Use the right channels: Sports teams employ sophisticated multichannel strategies to reach fans. Brands can do this too, Witt says.
Get the full story—and the full list of tips—at MediaPost.Last updated on October 04, 2018