What are four major trends influencing companies as they eye international markets for online expansion? Charles Whiteman, MotionPoint’s SVP of Client Services, recently shared his perspective with Website Magazine, a print and online publication focused on web-based business success.
In the article and accompanying sidebar, Whiteman discussed the convergence of such world-changing consumer behaviours as increasing smartphone and social network use, and how companies can cleverly leverage language localisation and website optimisation to supercharge traffic, engagement and revenue for global sites.
Read the main story here, and the sidebar here.
