Customer Experience

MotionPoint Introduces Website Translation Scorecard

MotionPoint creates an assessment tool to evaluate and score website translation projects based on complexity and objectives.

MotionPoint's avatar
MotionPoint

May 01, 2024

1 MIN READ

Business leaders and marketers often have no experience translating a website. In fact, 70% of marketers have never translated a business site. 

In an effort to help website owners assess their overall website translation needs, MotionPoint has created a unique, detailed translation scorecard for evaluating their website translation requirements. It compares the complexity of their website and their business goals with various translation and localization options and solutions available in the market. 

The tool uses four areas of consideration to produce its score: technical complexity, content engagement, translation quality, and localization resource availability. 

“It is important to assess whether you need ‘good enough’ or ‘great’ translation and localization based upon your strategic objectives to manage a translated experience,” explains Evan Kramer, MotionPoint CEO. 

 

Get more on this story at PRWeb. 

Last updated on May 01, 2024
MotionPoint's avatar
MotionPoint

1 MIN READ

Keep Learning

Here is some related information that you might enjoy

MotionPoint Hires Head of Partnerships

MotionPoint Hires Head of Partnerships

Meet MotionPoint’s new CEO

Meet MotionPoint’s new CEO

Top 10 Website Localisation Technologies of 2023

Top 10 Website Localisation Technologies of 2023

3 Ways MotionPoint Improves Conversion Rates for Localised Websites

3 Ways MotionPoint Improves Conversion Rates for Localised Websites