Maximising Your Global E-Commerce Impact
MotionPoint's avatarBy: MotionPoint

Maximising Your Global E-Commerce Impact

The language barrier is real, and it’s resulting in lost sales and lost opportunities for retailers, writes a MotionPoint exec.


Western companies often overlook the importance of serving global customers online, in their languages of choice. This often leads to abysmal conversion rates, needless costs and missed opportunities, writes Charles Whiteman in a recent story at Retail Merchandiser.

Whiteman, MotionPoint's SVP of Client Services, presented a smart, affordable and revenue-generating alternative: localised e-commerce websites.

"Translated websites engage these international consumers and herald meaningful lifts in traffic, conversion and revenue," he wrote. "Collaborating with the right partner can accelerate your time to market-and your timeline to ROI."

Whiteman went on to share four global web trends that are currently generating surges in global e-commerce sales.

Discover the trends, and read the full story, at Retail Merchandiser.


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Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.


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