Localising Assortments and Product Allocation is Key for Global Brands

Customers crave a personalised connection with the brands they support, and companies would like to oblige them. But it's not easy.

MotionPoint's avatar

November 13, 2018

Craig Witt
Craig Witt

Manufacturers and brands must leverage data, analytics and language to understand local customer behavior, and use them to drive assortment localisation and allocation efforts, writes MotionPoint EVP Craig Witt in a column for Manufacturing.net.

Witt presents additional best practices to help companies form authentic relationships with global customers, including:

  • Working closely with local partners
  • Providing content in the preferred languages of international customers
  • Using customised content for specific markets-but sparingly

Get more tip at Manufacturing.net.

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