Being the world's leading website localisation provider-and discovering ways to maximise the value and impact of localised sites in ways that transcend translation-wasn't what MotionPoint intended to become when it was founded 15 years ago, Will Fleming recently told The CEO Magazine.
Fleming, MotionPoint’s CEO, shared a brief history of the company with the magazine’s readers, and explained how two strategic pivots not only redefined the business, but ensured its very survival.
These meaningful business changes were brought about by listening to clients and prospective clients, and integrating that feedback into MotionPoint’s offering, Fleming said.
“When chatting with prospects and clients, uncover the impediments they want to achieve, and glean how your unique perspective can help them find a solution,” he told the magazine.
Learn more about MotionPoint’s history, the pivots it has made during the past 15 years, and Fleming’s insights and advice for other CEOs at The CEO Magazine.
MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.
Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint's approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.