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Video Apr 02, 2018

Four Reasons to Translate your Website

Hi, I’m Andrea, marketing manager at MotionPoint.

If you think serving your customers with translated websites is a “nice to do”, you’ll miss out on high impact ways it can drive your business.

Here are four of them.

1. Improve customer experience.

It's important to give your customers a great online experience, no matter what language they speak. Your customers expect it, and your competitors may already be doing it.

Learn more about Optimising the Customer Experience with Website Translation

2. Get found in search.

People usually search the Web in their preferred language.

Translate your website using relevant, in-language keywords and on-site optimizations. This will greatly improve your site's ranking in regional search engines, and drive more traffic to your site.

Read the ‘101’ Series about International SEO

3. Comply with legal regulations.

You may be required by law to offer your company’s website in a local language.

For example, to operate in Quebec, your company’s website must be available in French.

Learn more about Conducting Business in Quebec: The Linguistic Need-to-Know

4. Make more money.

Your customers are 72% more likely to buy online from your company if your products are offered in their preferred language.

Keep these points in mind when your company is serving customers in other markets.

Read how JetBlue saw triple digit growth in traffic to its U.S. Spanish mobile site