Financial Fluency:
Winning U.S. Hispanics with Multilingual Marketing
Why Attend?
U.S. Hispanics’ Growing Influence: With over 63 million U.S. Hispanics representing nearly 19% of the population and $2.6 trillion in buying power, this audience offers immense potential.
Untapped Financial Needs: Many U.S. Hispanics are underbanked, with unique financial service preferences, including remittances, digital banking, and mobile payments.
Language and Cultural Relevance: More than 44% of U.S. Hispanics prefer to engage with brands in Spanish, and culturally relevant marketing can significantly increase trust and loyalty.
What You'll Learn:
The U.S. Hispanic Financial Services Landscape: Understand the financial behaviours, preferences, and barriers faced by Hispanic consumers-and how your business can address them.
Multilingual and Multicultural Marketing Strategies: Discover how to craft campaigns that resonate with U.S. Hispanics through personalised, localised, and culturally sensitive approaches.
The Role of Language in Building Trust: Learn why 71% of U.S. Hispanics speak a language other than English at home and how speaking their language (literally and figuratively) can boost your brand's success.
The Power of Localisation: See how adapting your website, mobile apps, and services to fit the cultural nuances of the Hispanic market leads to higher engagement and customer loyalty.
Who Should Attend:
Marketing professionals, business leaders, and decision-makers in the financial services sector
Professionals in banking, fintech, insurance, or other financial services businesses
