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Video Aug 23, 2024

3 Components of Multilingual Omnichannel Marketing

Hello, everyone. I'm Evan Kramer again, CEO of MotionPoint, talking to you about multilingual marketing once again. This time, you know, what are the three crucial components when it comes to omnichannel marketing with respect to multilingual?

The three components, really I wanna hone in today are consistency, personalization, and localization.

When we talk about consistency with respect to omnichannel marketing, the shopper should get the same message at each touch point within your brand, whether it's social media, whether it's media, whether it's a website. So omnichannel multilingual marketing should provide that consistency.

Personalization as well is where a brand who provided personalized recommendations in shopper's native language typically will boost sales about forty percent. So make sure you're providing that same personalization in their translated experience. And then finally, localization for omnichannel multilingual marketing, Localizing content and products to your particular target audience.

You know, using MotionPoint, we we typically try to to right size all the omnichannel multilingual marketing, whether it’s PDF, sales materials, videos.

This is what we try to do to make sure that that localized experience, meets the needs, of whatever native language is spoken by your particular customers or prospects.

And think about just the outcomes. Right? The the consumers who use multiple channels to engage with brands have a thirty percent higher lifetime value than those who shop only one channel. So make sure you're providing that translated experience.

And and global brands typically will will even see up to fifty percent consumer engagement in their native language. So to all this in consideration, it's very important, to take into account the omnichannel marketing strategy with respect to multilingual. If you have any questions, yeah, please contact MotionPoint at w w w dot motion point dot com. Thank you so much.