Cultural Fluency: The ‘Secret Sauce’ for Global Marketing Success

Multilingual websites drive brand awareness, growth and a competitive advantage for your company in global markets.

But if you’ve got a small marketing team, it’s impossible to translate your content in ways that really resonate with your new customers. You need more than mere translation. You need cultural fluency. In this free e-book, you’ll learn four simple ways use cultural fluency to connect with global customers:

• Custom Content for Global Markets
• Locally-Preferred Translations
• Multilingual Multichannel
• Brand Transliteration

Manufacturers that understand how their global customers think and shop can lead to big gains. As your business eyes new international markets, you'll need a fluency in far more than languages.