Webinar - Wed | Nov 20th | 12PM EST

Financial Fluency:

Winning U.S. Hispanics with Multilingual Marketing

The U.S. Hispanic market is growing rapidly—and financial services companies can no longer afford to overlook this valuable demographic.

Join us Wednesday November 20th at 12PM EST for an exclusive webinar where we dive deep into how financial services companies can successfully market to and build trust with U.S. Hispanic audiences.

Why Attend?

U.S. Hispanics’ Growing Influence: With over 63 million U.S. Hispanics representing nearly 19% of the population and $2.6 trillion in buying power, this audience offers immense potential.

Untapped Financial Needs: Many U.S. Hispanics are underbanked, with unique financial service preferences, including remittances, digital banking, and mobile payments.

Language and Cultural Relevance: More than 44% of U.S. Hispanics prefer to engage with brands in Spanish, and culturally relevant marketing can significantly increase trust and loyalty.

What You'll Learn:

The U.S. Hispanic Financial Services Landscape: Understand the financial behaviors, preferences, and barriers faced by Hispanic consumers—and how your business can address them.

Multilingual and Multicultural Marketing Strategies: Discover how to craft campaigns that resonate with U.S. Hispanics through personalized, localized, and culturally sensitive approaches.

The Role of Language in Building Trust: Learn why 71% of U.S. Hispanics speak a language other than English at home and how speaking their language (literally and figuratively) can boost your brand's success.

The Power of Localization: See how adapting your website, mobile apps, and services to fit the cultural nuances of the Hispanic market leads to higher engagement and customer loyalty.

Who Should Attend:

Marketing professionals, business leaders, and decision-makers in the financial services sector

Professionals in banking, fintech, insurance, or other financial services businesses